Marketing Systems Specialist

📋 Description

• • The Marketing Systems Specialist supports the execution, administration, and optimization of marketing campaigns, customer communications, and marketing technology platforms.
• • This role serves as the primary day-to-day support resource for Salesforce Marketing Cloud and related marketing systems, helping ensure campaigns are executed effectively, data remains accurate, and reporting is available to support business decisions.
• • Working closely with Marketing, Sales, IT, and Business Intelligence teams, the Marketing Systems Specialist owns campaign deployment, lead management processes, CRM administration, reporting, and user support while helping drive operational efficiency across the marketing function.
• • As a Marketing Systems Specialist, your essential job functions will include the following:
• • Marketing Systems Administration:
• • Support the administration and day-to-day operation of Salesforce Marketing Cloud, Salesforce CRM, and related marketing platforms.
• • Manage campaign setup, audience lists, workflows, customer journeys, and email deployment.
• • Assist with user access, system maintenance, documentation, and process management.
• • Support testing, troubleshooting, and implementation of system enhancements.
• • Campaign Execution:
• • Build, launch, and monitor marketing campaigns across email, CRM, and digital channels.
• • Coordinate campaign assets, audience segmentation, scheduling, and deployment.
• • Collaborate with marketing team members to ensure campaigns are executed accurately and on schedule.
• • Monitor campaign performance and recommend optimization opportunities.
• • Data Management & Reporting:
• • Maintain data quality and assist with list management, segmentation, and CRM updates.
• • Generate routine reports and dashboards related to campaign performance, lead activity, and marketing effectiveness.
• • Support data validation and quality assurance efforts across marketing systems.
• • Track key marketing metrics and performance indicators.
• • Sales & Lead Management Support:
• • Support lead routing, lead assignment, and lead management processes within Salesforce.
• • Partner with Sales and Marketing to ensure timely processing and tracking of leads.
• • Assist with maintaining lead scoring and workflow automation processes.
• • Training & User Support:
• • Provide day-to-day support for Marketing and Sales users of marketing systems and CRM tools.
• • Create and maintain user documentation, training materials, and process guides.
• • Promote best practices for system usage and data management.
• • Process Improvement:
• • Identify opportunities to improve marketing workflows and reduce manual processes.
• • Assist with implementation of marketing automation initiatives and process enhancements.
• • Support special projects related to CRM, marketing technology, and reporting.
• • Other Duties as Assigned:
• • Position Requirements:
• • Bachelor's degree in Marketing, Business, Communications, Info Systems, or a related field.
• • 1+ years of experience in marketing coordination, marketing operations, CRM administration, or a related role.
• • Experience using CRM or marketing automation platforms such as Salesforce, Marketing Cloud, HubSpot, Pardot, or similar systems.
• • Strong attention to detail and organizational skills.
• • Proficiency in Microsoft Office, particularly Excel.
• • Ability to manage multiple projects and deadlines simultaneously.
• • Strong communication and collaboration skills.
• • Salesforce Administrator Certification or willingness to obtain certification within the first year of employment preferred.
• • Experience with Salesforce CRM or Salesforce Marketing Cloud.
• • Experience creating reports and dashboards.
• • Understanding of marketing automation and lead management processes.
• • Experience supporting digital marketing campaigns and email marketing programs.
• • Competencies Required:
• • Attention to Detail
• • Critical Thinking
• • Diagnostic Skills
• • Communication
• • Collaboration
• • Workflow Optimization
• • Project Management
• • Functional Expertise
• • Physical Job Requirements:
• • Continuous viewing from and inputting data to a computer screen.
• • Sitting for long periods of time.
• • Drug Policy:
• • Sonsio is a drug-free environment. All applicants being considered for employment must pass a pre-employment background check, drug screening before beginning work.