Media Buyer

Modern AI Inc.

Job Overview

Location

Indiana, USA

Job Type

Full-time

Full Job Description

📋 Description

• Are you a performance-driven Media Buyer with a passion for leveraging data to unlock explosive growth for e-commerce brands? Modern Ai, a leading data-driven growth agency, is seeking a talented individual to join our dynamic team. We specialize in helping e-commerce businesses scale through a potent combination of cutting-edge strategy, innovative creative, and our proprietary e-commerce management software, Modern.AI. At Modern Ai, we don't just manage campaigns; we architect growth engines, blending source-of-truth analytics with sharp storytelling to deliver measurable results.
• As a Media Buyer at Modern Ai, you will be at the forefront of our clients' success, responsible for the strategic planning, execution, optimization, and reporting of paid media campaigns across various platforms. Your primary focus will be on driving customer acquisition, maximizing return on ad spend (ROAS), and achieving key performance indicators (KPIs) that directly impact our clients' bottom line. This role demands a deep understanding of the e-commerce landscape, a meticulous approach to data analysis, and a proactive mindset to stay ahead of industry trends and algorithm changes.
• You will be instrumental in developing and implementing comprehensive paid media strategies tailored to each client's unique business objectives, target audience, and market position. This involves conducting thorough market research, competitor analysis, and audience segmentation to identify the most effective channels and tactics. Your expertise will span across major platforms such as Meta (Facebook & Instagram), Google Ads (Search, Display, Shopping, YouTube), TikTok Ads, Pinterest Ads, and potentially emerging platforms, ensuring a diversified and robust media mix.
• A significant part of your role will involve hands-on campaign management. You will be responsible for setting up campaigns, defining targeting parameters, crafting compelling ad copy and creatives (in collaboration with our creative team), and managing budgets effectively. Continuous monitoring of campaign performance is crucial. You will dive deep into campaign data, analyzing metrics like CTR, CPC, CPA, ROAS, conversion rates, and customer lifetime value (CLV) to identify areas for improvement and capitalize on opportunities.
• Optimization is where your strategic thinking and analytical skills truly shine. You will implement A/B testing methodologies for ad creatives, targeting options, landing pages, and bidding strategies to continuously refine campaign performance. Based on data-driven insights, you will make informed adjustments to bids, budgets, targeting, and ad placements to maximize efficiency and effectiveness. This iterative process is key to achieving and exceeding client expectations.
• Reporting and communication are vital components of this role. You will be responsible for generating clear, concise, and insightful performance reports for clients on a regular basis. These reports should not only present the data but also provide actionable recommendations and strategic narratives that demonstrate the value and impact of our media efforts. You will also collaborate closely with account managers, strategists, and the creative team to ensure alignment and cohesive execution of client strategies.
• Beyond campaign execution, you will contribute to the evolution of our media buying strategies and best practices. This includes staying abreast of the latest industry developments, algorithm updates, new platform features, and emerging advertising technologies. You will share your knowledge and insights with the team, fostering a culture of continuous learning and innovation. Your ability to anticipate market shifts and adapt strategies accordingly will be highly valued.
• The ideal candidate will possess a strong understanding of the full marketing funnel and how paid media contributes to each stage, from awareness to conversion and retention. You should be comfortable working with various attribution models and understanding their implications for campaign measurement. Furthermore, a keen eye for creative effectiveness and the ability to provide constructive feedback to the creative team to improve ad performance will be a significant asset.
• At Modern Ai, we believe in empowering our team members. You will have the opportunity to work with a diverse portfolio of exciting e-commerce brands, ranging from emerging startups to established players. This role offers significant opportunities for professional development, learning from experienced professionals, and growing your career within a fast-paced, results-oriented agency environment. If you are ready to make a tangible impact and drive significant growth for leading e-commerce businesses, we encourage you to apply.

🎯 Requirements

• Proven track record of successfully managing and scaling paid media campaigns (Meta, Google Ads essential) with a strong focus on e-commerce and direct-to-consumer (DTC) brands.
• Deep understanding of e-commerce metrics (ROAS, CPA, LTV, Conversion Rate) and the ability to translate data into actionable insights and strategic recommendations.
• Proficiency in using analytics tools (e.g., Google Analytics, platform-specific analytics) and ad management platforms.
• Excellent analytical, problem-solving, and critical-thinking skills, with a meticulous attention to detail.
• Strong communication and collaboration skills, with the ability to present complex data clearly and concisely.

🏖️ Benefits

• Fully Remote Work Environment: Enjoy the flexibility and work-life balance that comes with a 100% remote position.
• Competitive Salary and Performance Bonuses: We offer a compensation package that reflects your skills and experience, with opportunities for bonuses based on performance.
• Professional Development Opportunities: Access to training, workshops, and resources to enhance your skills and advance your career.
• Collaborative and Innovative Culture: Be part of a forward-thinking team that values creativity, data, and continuous improvement.

Skills & Technologies

Remote

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Modern AI Inc.

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About Modern AI Inc.

Modern AI is a technology company focused on developing and deploying artificial intelligence solutions. Their core business revolves around creating AI-powered tools and platforms designed to automate complex tasks, enhance decision-making, and drive efficiency across various industries. They specialize in areas such as machine learning, natural language processing, and computer vision, offering services that range from custom AI development to integrating AI into existing business processes. Modern AI aims to empower businesses with cutting-edge AI capabilities, enabling them to innovate, optimize operations, and gain a competitive advantage in the rapidly evolving digital landscape.

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