Media Creative Analyst

Jellyfish

Job Overview

Location

Mexico City

Job Type

Full-time

Full Job Description

📋 Description

• Analyze the performance of creative assets across Meta, TikTok, YouTube, and other digital platforms to identify high-performing patterns in hooks, visuals, copy, and CTAs.
• Evaluate creative components against key performance indicators (KPIs) including CTR, CPA, and ROAS to determine what drives conversion and engagement.
• Build and maintain dedicated dashboards and reports focused exclusively on creative efficacy, using tools such as Excel, SQL, Google Data Studio, and Tableau.
• Serve as the primary liaison between Media/Data teams and Creative/Production teams to translate performance insights into actionable creative briefs and strategic recommendations.
• Collaborate directly with the Creative/Pencil Lead to integrate AI-driven insights into the creative production workflow and optimize asset development.
• Design and manage a structured creative testing roadmap including A/B and multivariate testing protocols to systematically improve ad performance.
• Oversee the metadata tagging process for all creative assets to ensure accurate, granular data collection and traceability across campaigns.
• Provide data-backed recommendations for creative iterations, ensuring production teams understand which elements drive performance gains.
• Educate creative team members on how their work impacts media KPIs and the broader bottom line, aligning storytelling with performance goals.
• Participate in regular cross-functional syncs to align creative output with media buying strategies, audience targeting, and campaign objectives.
• Monitor and adapt to evolving platform algorithms, advertising trends, and emerging creative best practices to maintain a competitive edge.
• Ensure all creative strategies remain cutting-edge by staying informed about industry updates, new platform features, and innovative ad formats.
• Translate complex performance data into clear, visual, and actionable insights that guide creative decision-making without relying solely on technical jargon.
• Maintain consistency in reporting standards and ensure all creative performance data is accurately captured, categorized, and accessible to stakeholders.
• Support the continuous improvement of internal processes for creative asset tracking, analysis, and feedback loops between media and production teams.

🎯 Requirements

• 3-5 years of experience in media analysis, digital marketing, or a performance-driven creative role
• Advanced English proficiency
• Proficiency in data analysis tools (Excel, SQL, Google Data Studio, Tableau) and platform native analytics
• Deep understanding of Paid Social and Programmatic ads platforms
• Strong grasp of storytelling, visual design principles, and what resonates with audiences on social media
• Experience with AI-driven creative tools (e.g., Pencil) and creative management platforms is highly desirable

🏖️ Benefits

• Savings fund: Jellyfish contributes 5% of your monthly income to your savings fund, matching your own 5% contribution
• Custom Work Environment: Remote work for up to 60% of your days with flexible hours between 8am and 6:30pm
• Health Insurance: Private health insurance including visual and dental plan coverage
• Emphasis on skills, expertise, and behavioral attributes over traditional degrees and years of experience

Skills & Technologies

Remote

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Jellyfish

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About Jellyfish

Jellyfish is a global digital marketing agency that provides paid media, creative, analytics, and training services for brands seeking measurable growth. Founded in 2005, the company operates from offices across North America, EMEA, and APAC, serving clients such as Google, Samsung, and Uber. It combines consultancy, technology partnerships, and in-house talent to manage campaigns across search, social, programmatic, and retail media. Jellyfish also offers certification programs and proprietary tools to upskill marketers and optimize performance across Google Marketing Platform, Amazon Ads, and other ecosystems.

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