Job Overview
Location
California, USA
Job Type
Full-time
Category
Data Analyst
Date Posted
February 28, 2026
Full Job Description
📋 Description
- • At Marketing Architects, we are revolutionizing the TV advertising landscape, transforming it from a traditionally opaque and challenging channel into a powerful, measurable, and scalable marketing engine. We are seeking a highly analytical and technically adept Media Data Analyst to join our dynamic, fully remote team (excluding California). This pivotal role is designed for an individual who thrives on dissecting complex data, uncovering hidden patterns, and translating these insights into strategic decisions that drive the success of our clients' TV advertising campaigns. You will be instrumental in shaping the future of media buying and optimization, working with both Linear and Streaming TV platforms.
- • As a Media Data Analyst, your primary responsibility will be to support and enhance the performance and strategic direction of our TV advertising campaigns. This involves a deep dive into large, intricate datasets related to media performance and viewership. You will be tasked with transforming this raw data into actionable insights that directly inform our planning, buying, and optimization strategies. Your analytical prowess will be key in identifying trends, understanding audience behavior, and pinpointing opportunities for campaign improvement across diverse media environments.
- • A significant part of your role will involve the hands-on creation and maintenance of critical analytical tools. This includes building and sustaining sophisticated dashboards that provide real-time visibility into campaign performance, developing robust forecasting models to predict future outcomes, and establishing comprehensive reporting tools that are utilized across various departments within the organization. These tools will serve as the backbone for data-driven decision-making, enabling our teams to operate with greater precision and foresight.
- • You will play a crucial role in the ongoing development and evaluation of our cutting-edge, AI-powered media optimization platform. This involves rigorous testing, meticulous validation of algorithms and outputs, and providing constructive feedback to the product and engineering teams. Your insights will directly contribute to refining our AI capabilities, ensuring it remains at the forefront of media technology and delivers maximum value to our clients.
- • This position requires you to own and manage daily, weekly, and monthly media forecasting and planning workflows. Accuracy and reliability are paramount. You will be responsible for ensuring that our forecasts are precise and that our planning processes are efficient and effective, providing a solid foundation for media investment decisions.
- • Beyond maintaining existing systems, you will be empowered to innovate. This includes creating and enhancing models, metrics, and analytical tools that not only drive the business forward but also challenge the conventional wisdom and status quo in media analytics. We encourage a proactive and experimental approach to problem-solving, pushing the boundaries of what's possible in TV advertising analytics.
- • Collaboration is key to success in this role. You will work closely with Media Planners, Buyers, and Product Development teams, fostering a cohesive environment where data insights are seamlessly integrated into campaign execution and platform development. You will report directly to the VP of Media Analytics, benefiting from mentorship and strategic guidance.
- • The ideal candidate possesses a strong foundation in statistical methods, advanced modeling techniques, and data visualization principles. You should be comfortable navigating technical and analytical environments, readily adopting new tools and technologies, including emerging AI-enabled platforms. Your experience should demonstrate a proven ability to work with large, complex datasets and translate them into accurate, decision-driving analyses.
- • We are looking for individuals who embody our core values: Hungry Humble Smart (taking initiative, acting with urgency, looking inward, valuing EQ), Mindset Matters (facing challenges with calm confidence, pivoting quickly, maintaining optimism), Team Is Hero (prioritizing collective success, valuing diverse talents), Rebel Against Ordinary (rejecting the conventional, seeking the extraordinary, forging new paths), and Relentless Learning (continuously seeking knowledge through books, podcasts, and new ideas). If you are passionate about data, driven by curiosity, and eager to make a significant impact in the evolving world of TV advertising, we encourage you to apply.
🎯 Requirements
- • Hands-on experience with media measurement, performance analytics, or forecasting, with a strong preference for experience in Linear TV, CTV, or Streaming media.
- • Proven experience working with large, complex datasets to produce accurate, decision-driving analysis and actionable insights.
- • Strong working knowledge of statistical methods, advanced modeling techniques (e.g., regression, time series analysis), and data visualization principles and tools.
- • Demonstrated experience building dashboards, reports, or analytical tools that have been successfully utilized by cross-functional partners.
- • Comfort and adaptability in technical, analytical environments, with a willingness to learn and adopt new tools, including AI-enabled platforms.
🏖️ Benefits
- • Comprehensive health coverage with 100% employer-paid medical, dental, and disability insurance, plus an optional vision plan.
- • Generous 401(k) matching program to support your long-term financial goals.
- • A flexible paid time off (PTO) policy, complemented by 9 paid holidays and 2 additional floating holidays.
- • Supportive paid parental leave to help you welcome new additions to your family.
- • Essential remote work support including an annual office supply allowance, a monthly internet stipend, and employer-paid cell phone service.
Skills & Technologies
Remote
About Markarch
Markarch is an architectural design and planning firm offering services in architecture, interior design, and urban planning. The company creates residential, commercial, and mixed-use projects, emphasizing sustainable and context-sensitive solutions. Its portfolio includes custom homes, multifamily housing, hospitality, workplace, and retail developments across the United States and internationally. Markarch integrates research, technology, and client collaboration to deliver functional, environmentally responsible buildings and spaces that respond to contemporary living and working patterns.
