Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Marketing
Date Posted
May 4, 2026
Full Job Description
đź“‹ Description
- • The Meta Strategist (Remote Canada) is a client-facing role responsible for creating and managing custom paid social strategies, executing LinkedIn and Meta ad campaigns, and driving measurable results for B2B clients in Technology, Industrial, and Services verticals.
- • Day-to-day responsibilities include overseeing social media accounts, building quarterly client strategies, optimizing paid media budgets, analyzing campaign performance using tools like Google Analytics and GA4, executing LinkedIn and Meta ad campaigns (including copywriting and targeting), confirming lead routing in CRM, and collaborating with internal teams to align on goals.
- • Directive Consulting is a leading B2B marketing agency with over a decade of experience and 420+ B2B brands served, operating through Performance, Communications, and Commerce divisions using the DiscoverabilityOS™ methodology to align brand and demand for real business results.
- • In this role, you will develop expertise in B2B paid social strategy, gain hands-on experience with enterprise-level accounts, refine your ability to translate data into compelling narratives, and grow your impact through cross-selling, upselling, and building long-term client trust.
🎯 Requirements
- • 2+ years experience working at a performance/digital marketing agency with hands-on experience supporting B2B clients
- • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and/or Meta Ads
- • Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Meta Campaign Manager, Zoominfo, and 6Sense
- • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
- • Experience with audience segmentation by tier, job title, and other B2B targeting criteria
- • Proven and measurable success with mid-market or enterprise accounts
🏖️ Benefits
- • Medical, dental, vision, disability, and life insurance coverage with 100% employer-paid plan for employee and 50% contribution for dependents
- • Mental health support via access to certified therapists through Spring Health and Headspace membership
- • Physical wellness benefits including physical therapy through Omada, fertility support via Carrott, Aaptiv virtual workouts, and complimentary One Medical membership
- • Time off perks: Unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge, and paid parental leave
- • Financial benefits: Traditional and Roth 401(k) with 3% company match
- • Annual bonus based on tenure that scales in total amount over time
Skills & Technologies
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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