Mid Multimedia Designer

📋 Description

• • Shape the visual heartbeat of ALX Africa as our Mid Multimedia Designer, where every pixel you craft fuels Africa’s digital transformation. You will own the end-to-end creative process—from concept to final asset—across video, motion graphics, web, social, print, and experiential media, ensuring our brand story is as bold and dynamic as the learners we serve.
• • Translate complex learning journeys into emotionally resonant visual narratives. You will storyboard, animate, and edit short-form videos that demystify coding bootcamps, data science tracks, and career-accelerator programmes, driving both enrolment and learner engagement across 15+ African markets.
• • Build and evolve a scalable design system that unifies ALX’s visual language across Instagram Reels, TikTok, YouTube explainers, LinkedIn carousels, email campaigns, pitch decks, and physical event collateral. Your system will empower non-designers to create on-brand assets without bottlenecks.
• • Collaborate daily with Growth, Product, and Learning Experience teams to A/B-test creative hypotheses. You will interpret performance data (CTR, watch-time, conversion) and iterate rapidly—turning insights into thumb-stopping visuals that lift campaign ROI by double-digit percentages.
• • Produce high-impact motion graphics for virtual graduations, hackathons, and pan-African webinars that reach 50k+ concurrent viewers. From kinetic typography celebrating learner success to animated infographics spotlighting job-placement stats, your work will be the emotional crescendo of our flagship events.
• • Lead monthly “Creative Sprints” with junior designers and alumni interns, providing art direction, constructive critique, and upskilling workshops. Your mentorship will cultivate the next wave of African design talent while freeing you to focus on strategic, high-value initiatives.
• • Champion accessibility and cultural relevance. You will ensure WCAG-compliant colour contrast, inclusive imagery, and localised language treatments for Nigeria, Kenya, South Africa, and Egypt—making every learner feel seen and valued.
• • Manage a cloud-based asset library (Google Drive + Figma) with rigorous naming conventions, version control, and rights management. Your obsession with organisation will save teammates hours every week and safeguard our brand integrity across time zones.
• • Experiment with emerging formats—AR filters, vertical micro-documentaries, interactive PDFs—to keep ALX at the forefront of ed-tech storytelling. You will allocate 10% of your time to R&D, presenting quarterly “Future of Learning” concept reels to the executive team.
• • Report directly to the Head of Brand, presenting KPI dashboards that link creative output to learner acquisition, employer partner satisfaction, and donor engagement. Your strategic lens will influence annual budget allocation and programme positioning across the continent.