Offline Media Manager

📋 Description

• • Join Chime, a leading financial technology company dedicated to helping millions of everyday people achieve financial progress, as our new Offline Media Manager. This pivotal role is instrumental in supporting and scaling our significant $60M+ offline marketing program, a core engine for our efficient and measurable growth.
• • In this capacity, you will be at the forefront of planning and executing impactful TV, Audio, and Direct Mail campaigns. Your work will be crucial in balancing compelling brand storytelling with rigorous performance accountability, all while cultivating deep expertise in managing offline media at a large scale.
• • You will collaborate closely with a diverse range of internal and external partners, including Brand, Creative, Analytics, Media Strategy, MarTech teams, and our external agency partners. This cross-functional collaboration is essential to ensure seamless campaign launches, optimal performance, and continuous improvement across all offline initiatives.
• • A key responsibility will be to support and optimize our TV, Audio, and Direct Mail campaigns, with a direct focus on driving improved Customer Acquisition Cost (CAC) efficiency and achieving key growth metrics. Your insights and actions will directly impact our ability to acquire and retain members.
• • You will own the day-to-day executional excellence for Direct Mail and Audio campaigns. This includes meticulous management of trafficking processes, coordination of creative assets, adherence to specification requirements, and ensuring overall launch readiness for all campaigns.
• • Partnering closely with our media agencies and internal stakeholders, you will be responsible for managing campaign timelines, ensuring timely delivery of all required assets and deliverables, and meticulously tracking campaign requirements to maintain smooth operations.
• • A critical aspect of this role involves monitoring campaign pacing and performance in real-time. You will be expected to surface key insights derived from this data and contribute actionable optimization recommendations to enhance campaign effectiveness and efficiency.
• • You will actively support the creative development and testing process for offline channels. This includes efficient asset management, facilitating feedback loops between creative teams and media partners, and ensuring creative aligns with campaign objectives and brand guidelines.
• • Developing a strong fluency in offline media measurement is paramount. You will gain hands-on experience with attribution modeling, incrementality testing, and various reporting methodologies to accurately assess campaign impact and ROI.
• • As the offline program continues its impressive growth trajectory, you will play a vital role in refining our processes, enhancing the quality of our reporting, and strengthening our testing rigor to ensure we maintain best-in-class execution.
• • This role offers a unique opportunity to build a career in a dynamic, high-growth FinTech environment, contributing directly to a mission that empowers millions of Americans. You will gain invaluable experience in managing complex, high-budget offline media programs and developing sophisticated measurement strategies.
• • You will be a key player in ensuring our offline marketing efforts are not only creative and engaging but also data-driven and performance-oriented, directly contributing to Chime's mission of helping members achieve financial progress.