Meta Ads Lead

Viktor

Job Overview

Location

Europe

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end Meta (Facebook and Instagram) paid acquisition strategy for Viktor, including campaign structure, audience targeting, bidding, budget allocation, and creative testing — every dollar must directly drive qualified pipeline and paying customers.
• Run the creative engine independently: brief, produce, edit, and ship ad creatives at high velocity — including static images, video, and UGC-style content — without relying on external teams or agencies.
• Establish and maintain a weekly experimentation cadence with clear hypotheses, documented results, and compounding learnings; prioritize velocity over polish and treat the Meta account as a live optimization system.
• Own all measurement and attribution for Meta, including CAPI implementation, pixel hygiene, conversion modeling, and view-through attribution — distinguish signal from noise using direct platform data and BI tools.
• Build and continuously expand the audience and creative library: develop lookalike audiences, retargeting segments, exclusion logic, and proven creative concepts that scale across campaigns.
• Partner with the Head of Performance Marketing on budget allocation and channel prioritization; challenge assumptions when Meta is not the optimal channel, and make data-driven cases when it is.
• Deliver clear, numbers-based weekly reports on spend, CAC, and pipeline contribution — focus exclusively on outcomes, not vanity metrics like impressions or CTR.
• Audit and eliminate wasteful spending within the first 30 days, clean up tracking and attribution infrastructure, and ship first experiments with testable hypotheses.
• Lock in a sustainable creative production rhythm by day 60, restructure audience and bidding strategy to show visible CAC trends, and establish a weekly read-out process in the Acquisition cycle.
• By day 90, establish Meta as a predictable, scaling channel with a documented playbook, a deep creative library capable of sustaining testing velocity, and a draft hiring rubric for a potential second team member.
• Operate daily in Ads Manager — be the media buyer, creative director, analyst, and optimizer in one role; no delegation or agency layers allowed.
• Leverage AI-native tools (e.g., Claude, generative creative platforms) as core parts of daily workflow to compound output and efficiency.
• Operate with founder mentality: build a channel from zero, not inherit a mature program; own the entire surface area of Meta acquisition with autonomy and accountability.
• Work remotely with EU time zone overlap as primary requirement; NYC availability is secondary but preferred.
• Use Viktor to build Viktor — experience the product’s impact firsthand daily as both user and marketer.
• Ship your first campaign within the first week and talk to users on your first day — no bureaucratic onboarding or alignment meetings.
• Fix what breaks and own what wins — no task lists, only real ownership of customer-facing systems that directly impact growth.
• Contribute to a culture of high trust, low process, and rapid iteration — decisions are made by owners, not committees.

🎯 Requirements

• Senior paid social operator with proven, hands-on experience managing Meta ads for B2B SaaS or AI products, with direct accountability for pipeline and CAC
• Demonstrated ability to independently manage meaningful Meta budgets and deliver measurable pipeline growth without relying on external creative or media teams
• Strong creative instinct — ability to brief creators, edit video, write compelling ad copy, and predict performance before launch
• Comfort with data: proficient in extracting insights from Meta Ads Manager, CAPI, BI tools, and conversion modeling to drive decisions
• Documented track record of running a systematic experimentation practice with hypotheses, tests, and compounding results
• Operator-first mindset: daily active use of Ads Manager, not passive oversight; AI-native workflow using generative and automation tools

🏖️ Benefits

• Competitive salary with meaningful equity ownership
• Full ownership of a core growth channel with direct impact on company trajectory
• Ability to work remotely with EU time zone overlap, with onsite preference in Munich, New York, or Warsaw
• Direct access to Co-Founders; ideas win based on merit, not hierarchy

Skills & Technologies

Senior

Remote

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Viktor

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About Viktor

Viktor is an AI coworker that automates business workflows within Slack and Microsoft Teams. It connects to 3,000+ tools (Salesforce, HubSpot, Jira, Notion, etc.) to execute tasks, analyze data, generate reports, and build internal tools—eliminating manual work across marketing, engineering, operations, and finance teams.

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