Paid Ads Manager

John Wiley & Sons, Inc.

Job Overview

Location

Remote, NC, USA

Job Type

Full-time

Full Job Description

📋 Description

• The Paid Ads Manager at John Wiley & Sons, Inc. is responsible for planning, executing, and optimizing paid advertising campaigns to drive audience growth, engagement, and revenue across Wiley’s Audience Solutions portfolio, with a focus on reducing reliance on third-party paid reach by growing owned audience assets like YouTube subscribers and retargeting audiences.
• Day-to-day responsibilities include planning, scheduling, and executing paid ads campaigns across Meta, LinkedIn, YouTube, Google, and Bing; managing budgets; monitoring performance; optimizing for cost-efficiency and revenue targets; maintaining UTM tracking standards; analyzing campaign performance; producing insights on CPA, CTR, and ROI; supporting YouTube content distribution and retargeting; troubleshooting platform issues; contributing to automated reporting dashboards; and supporting strategic audience growth initiatives in partnership with marketing leadership.
• Wiley is a 200+ year-old global leader in science, education, and publishing, committed to transforming knowledge into impact through innovation, bold ideas, and diverse perspectives. The company fosters a culture of continuous learning, internal mobility, and employee well-being, offering meeting-free Friday afternoons and robust employee programming to support growth and community.
• In this role, the individual will develop deep expertise in paid media strategy, digital attribution, and audience growth optimization; gain hands-on experience with major advertising platforms; strengthen analytical and reporting skills; contribute to scalable acquisition strategies; and advance their career in performance marketing within a mission-driven organization that values impact and innovation.

🎯 Requirements

• Experience managing paid ads campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, and Google ads
• Strong understanding of digital marketing metrics including CPC, CPA, CTR, and ROI
• Experience with campaign budget management and performance optimization
• Knowledge of UTM tracking, campaign tagging, and digital attribution principles
• Experience using analytics and reporting tools
• Ability to analyze campaign performance and translate data into actionable insights
• Strong organizational and project management skills with ability to manage multiple campaigns simultaneously
• Clear written communication skills for reporting, recommendations, and documentation
• Problem-solving skills for troubleshooting campaigns or platform issues

🏖️ Benefits

• Competitive salary range of $58,000 to $81,200 USD
• Comprehensive benefits package
• Meeting-free Friday afternoons for focused work and professional development
• Robust employee programming to foster community, learning, and growth
• Commitment to continual learning and internal mobility
• Equal opportunity/affirmative action employer with reasonable accommodations for disabilities
• Fair, transparent pay practices

Skills & Technologies

Remote

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John Wiley & Sons, Inc.

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About John Wiley & Sons, Inc.

Global research and education company founded in 1807, providing academic, professional and educational content, services and platforms. Publishes peer-reviewed journals, books and digital resources across science, technology, medicine, business and the humanities. Delivers learning solutions, corporate training and assessment tools to universities, libraries, corporations and students worldwide.

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