Job Overview
Location
Remote
Job Type
Full-time
Category
Software Engineering
Date Posted
July 16, 2026
Full Job Description
đź“‹ Description
- • The Paid Ads Specialist will own the paid acquisition engine for a fast-growing American DTC brand selling premium, American-made consumer products.
- • The role involves managing, optimizing, and scaling Meta ad campaigns, leading the strategy, setup, and execution of TikTok Shop, and owning ROAS, CPA, and spend efficiency across the account.
- • The specialist will also run a structured creative testing program, partner with the founders on creative direction, offers, and promotions, and build a repeatable pipeline of winning ads.
- • Additionally, the specialist will build and A/B test dedicated landing pages to move beyond product-page-only traffic, optimize the Shopify store for conversion, and improve AOV and conversion rate alongside ad performance.
- • The specialist will own tracking and attribution, report weekly on ROAS, CPA, AOV, and testing results with clear recommendations, and translate data into action every week.
- • The ideal candidate will have 4+ years of experience running Meta and TikTok shop ads for e-commerce/DTC brands with real budget ownership, a proven record of profitable ROAS and scaling ad spend, and hands-on Shopify experience and landing page builders.
- • The specialist will thrive in early-stage, founder-led environments and know how to do more with less.
🎯 Requirements
- • 4+ years of experience running Meta and TikTok shop ads for e-commerce/DTC brands with real budget ownership
- • Proven record of profitable ROAS and scaling ad spend
- • Hands-on Shopify experience and landing page builders (Replo, Shogun, GemPages, or similar)
- • Strong CRO and A/B testing fundamentals
- • Experience with consumables, CPG, or lifestyle brands preferred
- • Familiarity with attribution tools (Triple Whale, Northbeam), Klaviyo, and AI creative tools a plus
🏖️ Benefits
- • Supportive leadership team and growth-oriented culture
- • $2,000–$3,000/month USD, based on experience
- • Opportunity to grow into a broader growth-lead role as the brand scales
Skills & Technologies
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About Marcohire
Marcohire is a technology-driven recruitment platform that matches companies with pre-vetted software engineers in emerging markets. It sources, screens, and continuously benchmarks talent to reduce time-to-hire for startups and scale-ups. The company operates a curated marketplace where profiles are assessed for technical skills, English proficiency, and cultural fit before being presented to employers, aiming to streamline remote hiring processes and improve retention rates.
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