Paid Media Manager (Remote US)

📋 Description

• • As a Paid Media Manager at Directive Consulting, you will play a crucial role in driving customer acquisition for enterprise SaaS and tech clients through the company's proprietary Customer Generation methodology, focusing on SQLs and revenue rather than traditional marketing metrics.
• • Day to day, you will oversee and lead a portfolio of paid media accounts, serve as the primary client contact, build quarterly strategies, manage campaign budgets across Google Ads, Facebook Ads, and LinkedIn Ads, optimize PPC performance, confirm lead routing in CRM systems, and collaborate with vendors and internal leadership to align on goals and deliverables.
• • Directive Consulting is a performance marketing agency specializing in SaaS and tech companies, known for its Customer Generation framework that prioritizes sales-qualified leads and customer acquisition over vanity metrics like MQLs, offering integrated services in paid media, SEO, performance creative, and video.
• • In this role, you will develop deep expertise in B2B SaaS paid media strategy, gain experience managing enterprise accounts, refine your ability to translate data into compelling narratives, and grow as a strategic problem-solver in a fast-evolving digital marketing landscape.