Paid Media Strategist (Remote Canada)

📋 Description

• • As a Paid Media Strategist at Directive Consulting, you will serve as a client-facing expert responsible for managing and optimizing paid media campaigns for enterprise SaaS and tech clients, directly contributing to their SQL and customer acquisition goals through data-driven strategy and execution.
• • Day to day, you will oversee a portfolio of paid media accounts, lead weekly client and vendor communications, build quarterly strategies, manage campaign budgets across Google Ads, Facebook Ads, and LinkedIn Ads, optimize PPC performance using analytics tools, and ensure accurate lead routing in CRM systems while driving referrals and cross-selling opportunities.
• • Directive Consulting is a performance marketing agency specializing in B2B SaaS and tech companies, known for its proprietary Customer Generation methodology that prioritizes SQLs and customers over traditional metrics like MQLs, offering integrated services in Paid Media, SEO/Content, CRO, and Video.
• • In this role, you will develop deep expertise in enterprise-level paid media strategy, sharpen your analytical and storytelling abilities with data, grow your leadership in client relationship management, and gain exposure to cutting-edge AI and automation trends in marketing operations.