Partner Marketing Manager

Cyderes, Inc.

Job Overview

Location

USA

Job Type

Full-time

Full Job Description

📋 Description

• As a Partner Marketing Manager at Cyderes, you will be at the forefront of driving our go-to-market strategy through our vital channel partnerships. This pivotal role is designed for a dynamic and results-oriented individual who thrives at the intersection of marketing, strategic alliances, and sales enablement. You will be instrumental in shaping and executing joint marketing initiatives that not only strengthen our partner relationships but also directly contribute to measurable pipeline and revenue growth for Cyderes.
• Your primary responsibility will be to develop and implement comprehensive marketing strategies tailored for our strategic channel partners. This involves understanding the unique value propositions of both Cyderes and our partners, and crafting compelling narratives and campaigns that resonate with target audiences. You will be the architect of co-branded campaigns, joint webinars, thought leadership content, and other collaborative marketing activities designed to amplify our collective reach and impact.
• A key aspect of this role is fostering deep collaboration with marketing and alliance leaders within our key partner organizations. You will build and nurture these relationships, acting as Cyderes' primary marketing liaison to ensure alignment on objectives, messaging, and execution. This requires exceptional communication and interpersonal skills, enabling you to effectively influence and guide partner marketing efforts.
• Internally, you will work closely with Cyderes' channel, sales, and marketing teams. This cross-functional collaboration is crucial for ensuring that partner marketing initiatives are seamlessly integrated with our broader sales and marketing strategies. You will provide partners with the necessary marketing collateral, enablement resources, and campaign support to empower our sales teams and drive joint success.
• The ideal candidate will possess a strong understanding of the partner and channel ecosystem, including various partner types (e.g., MSPs, SIs, resellers) and their respective marketing needs and capabilities. You should be adept at navigating complex organizational structures and comfortable working across different company cultures to achieve shared goals.
• Data-driven decision-making will be a cornerstone of your approach. You will be responsible for tracking, analyzing, and reporting on the performance of joint marketing programs. This includes defining key performance indicators (KPIs), monitoring campaign metrics, and using insights to optimize future initiatives for maximum ROI. Your ability to translate data into actionable strategies will be critical to demonstrating the value of partner marketing.
• You will manage multiple partner initiatives simultaneously, requiring exceptional organizational and project management skills. This involves prioritizing tasks, managing timelines, allocating resources effectively, and ensuring that all programs are executed to a high standard, on time and within budget.
• This role offers a unique opportunity to shape the future of Cyderes' partner marketing efforts. You will have the autonomy to develop innovative strategies, experiment with new approaches, and make a tangible impact on the company's growth trajectory. You will be a key player in building a robust and thriving partner ecosystem that drives mutual success.
• Responsibilities will include developing and executing integrated marketing plans for key strategic partners, managing co-marketing budgets, creating and distributing joint marketing collateral, organizing and promoting joint events and webinars, and providing regular performance reports to internal stakeholders and partners.
• You will also be responsible for staying abreast of industry trends, competitive landscapes, and emerging marketing technologies to ensure Cyderes and its partners remain at the cutting edge of cybersecurity marketing.
• Ultimately, your success in this role will be measured by your ability to drive qualified leads, build pipeline, and contribute to revenue generation through effective and strategic partner marketing programs. You will be a vital link in our value chain, ensuring that our partnerships are not just relationships, but powerful engines for growth.
• You will be expected to understand the nuances of the cybersecurity market and how to position Cyderes' solutions effectively within this competitive landscape, leveraging partner strengths to create a compelling joint offering.
• This role requires a proactive mindset, a passion for building strong relationships, and a commitment to achieving exceptional results in a fast-paced, dynamic environment. You will be empowered to take ownership and drive initiatives that have a direct impact on Cyderes' market presence and partner success.

🎯 Requirements

• Proven experience in partner marketing, channel marketing, or a related marketing role, with a strong understanding of the technology or cybersecurity industry.
• Demonstrated success in developing and executing joint marketing programs with channel partners, resulting in measurable pipeline and revenue growth.
• Excellent project management and organizational skills, with the ability to manage multiple complex initiatives simultaneously.
• Strong analytical skills with the ability to track, analyze, and report on marketing campaign performance and ROI.
• Exceptional communication, interpersonal, and stakeholder management skills, with the ability to build relationships and influence at all levels, both internally and externally.

🏖️ Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off (PTO) and holidays.
• Opportunities for professional development and career advancement.
• Collaborative and innovative work environment with a focus on employee growth and success.

Skills & Technologies

Onsite

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Cyderes, Inc.

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About Cyderes, Inc.

Cyderes is a managed security service provider that delivers 24/7 threat detection, response, and compliance across cloud, on-premise, and hybrid environments. The company combines security orchestration, automation, and response (SOAR) technology with human analysts to monitor, investigate, and remediate cyber threats. Its platform aggregates data from endpoint, network, and cloud sources, applying analytics and threat intelligence to accelerate incident response and reduce risk for mid-market to Fortune 500 organizations. Services include managed detection and response, cloud security posture management, vulnerability management, and strategic advisory engagements.

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