Performance Creative Designer (Remote Canada)

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• As a Performance Creative Designer at Directive Consulting LLC, you will play a pivotal role in translating data-driven insights into high-impact visual campaigns that directly influence client revenue and marketing performance across B2B SaaS, enterprise technology, industrial, and commerce sectors. Your work will bridge creativity and analytics, ensuring that every design decision is grounded in performance metrics and audience behavior.
• You will craft compelling static and motion-based creative assets—including ad sets, landing pages, short-form video cutdowns, and edited video units—optimized for platforms like LinkedIn, Meta, YouTube, and TikTok, with a focus on stopping the scroll and driving measurable improvements in KPIs such as click-through rates, conversion rates, and engagement.
• Collaborating closely with media, content, and CRO specialists, you will align visual storytelling with audience insights and campaign goals, supporting both client campaigns and Directive’s internal marketing efforts (referred to as 'Abe’s own marketing') to maintain brand consistency while adapting creatively to diverse audience segments and platform-specific requirements.
• You will design, implement, and analyze A/B tests and conversion rate optimization experiments using tools like Optimizely, Unbounce, and Crazyegg, conducting user research, usability testing, and heat mapping analysis to validate design decisions and iteratively refine creatives based on data insights and feedback.
• Managing multiple concurrent design projects, you will communicate progress, incorporate feedback from project managers and stakeholders, and ensure timely delivery while staying current with industry trends in CRO, UX design, motion graphics, and emerging technologies like AI-enhanced marketing tools.
• The team at Directive operates as a remote-first, revenue-focused marketing consultancy that values innovation, experimentation, and measurable impact. You’ll join a collaborative, cross-functional environment where designers are empowered to own their work, contribute to strategic discussions, and grow their expertise in performance-driven creative—directly tying design excellence to business outcomes for enterprise clients.
• In this role, you will deepen your expertise in performance marketing design, gain hands-on experience with advanced CRO and analytics tools, and build a portfolio of work that demonstrates tangible impact on client KPIs. You’ll also develop leadership potential through cross-functional collaboration and exposure to enterprise-level campaigns, positioning you for growth into senior creative or specialization roles within Directive’s evolving creative practice.

🎯 Requirements

• 1-3 years of experience in graphic design with a focus on performance-driven creative and conversion rate optimization (CRO)
• 1 year of experience with motion graphics using tools such as Adobe After Effects or Premiere Pro
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for static and interactive design
• Basic video editing and motion graphics skills using Adobe Premiere Pro, After Effects, or similar platforms
• Strong understanding of performance marketing metrics including A/B testing, CRO analytics, heatmapping, and experience designing for data-informed campaign optimization
• Excellent communication and collaboration skills, with proven ability to work effectively in cross-functional, agency-style environments

🏖️ Benefits

• Competitive annual base salary range of $70,000–$95,000 CAD, with potential for variation based on skills, experience, and internal compensation practices
• Comprehensive health coverage including 100% employer-paid medical, dental, and vision plans for employees, plus 50% employer contribution for dependents, along with disability and life insurance
• Holistic well-being benefits: access to certified therapists via Spring Health, Headspace membership, physical therapy through Omada, fertility support via Carrott, thousands of Aaptiv virtual workouts, and complimentary One Medical membership for primary and virtual care
• Generous time-off policy: unlimited PTO (with 2-week minimum), paid company holidays, birthday off, year-end recharge (Dec 24–Jan 1), and paid parental leave
• Financial wellness: traditional and Roth 401(k) plans with a 3% company match, plus an annual bonus that scales with tenure over time

Skills & Technologies

Spring

Design

Remote

$70k-95k

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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