Performance Marketing Architecture & Strategy Lead

📋 Description

• • As the Performance Marketing Strategy Lead at Freshpaint, you will serve as a Growth Architect who bridges technical expertise in modern ad stack mechanics with strategic advisory to help healthcare marketers drive measurable growth while maintaining privacy compliance. You will work directly with customers, agencies, and internal teams to translate performance challenges into product innovations and go-to-market strategies.
• • Day to day, you will engage with healthcare marketing teams to diagnose performance issues, build repeatable frameworks for incrementality testing and media mix modeling, advise on server-side solutions like CAPI and Enhanced Conversions, and develop ROI stories that support sales and customer success. You will also partner with product and revenue teams to shape positioning and roadmap based on frontline insights.
• • Freshpaint is a privacy-first data platform backed by Y Combinator and Intel Capital, enabling healthcare organizations to use modern marketing tools without exposing protected health information. The company sits at the intersection of healthcare compliance and digital growth, helping clients move beyond privacy trade-offs to measurable outcomes.
• • In this role, you will deepen your expertise in privacy-safe performance marketing, influence product strategy for a high-impact B2B SaaS platform, and develop executive-level advisory skills by guiding multi-million dollar budget decisions. You will have the opportunity to productize repeatable solutions and establish yourself as a trusted strategic partner in healthcare marketing innovation.