Paid Social Associate

TheMind Company Inc.

Job Overview

Location

Indiana, USA

Job Type

Full-time

Full Job Description

📋 Description

• The Mind Company is a pioneering force in the mental fitness industry, dedicated to the principle that mental well-being is as crucial as physical health. We develop award-winning, science-backed applications designed to enhance cognitive function and promote mental wellness for millions globally. Our suite of apps, including Elevate, Balance, and Spark, offers engaging brain training games, personalized meditation tools, and knowledge-expanding puzzles, all aimed at making mental fitness accessible and enjoyable every day.
• As a fully remote organization, The Mind Company thrives on a culture of continuous learning and proactive execution. We are driven by a singular vision: to bring mental fitness to every mind, every day. If this mission inspires you, we invite you to explore this opportunity.
• This role is part of a lean, high-impact growth team responsible for the entire growth stack of our three flagship applications. This encompasses performance marketing, creative strategy, analytics, and all related functions. You will be a key contributor, owning the day-to-day operations of specific acquisition channels.
• You will be the primary point of contact for managing and optimizing campaigns on prominent platforms such as Meta (Facebook/Instagram) and AppLovin. This is a hands-on media buying position where you will be entrusted with significant budgets, granted a high degree of autonomy, and have the direct opportunity to influence and improve our user acquisition metrics.
• This is a fully remote position, open to candidates located anywhere within North or South America, offering the flexibility to work from your preferred location.
• Your primary responsibility will be to build, meticulously optimize, and consistently maintain app performance marketing campaigns across Paid Social and potentially Demand-Side Platform (DSP) channels. This involves a deep dive into campaign structures, bidding strategies, audience segmentation, and budget allocation to maximize efficiency and scale.
• A core objective of this role is to drive efficient new user acquisition for one of our flagship mental fitness applications. You will be instrumental in identifying, testing, and scaling channels that deliver high-quality users at a sustainable cost.
• You will be expected to present clear, concise weekly performance reports, highlighting key trends, insights, and actionable recommendations for campaign optimization. This includes analyzing data, identifying areas for improvement, and proposing strategic adjustments to enhance campaign effectiveness.
• Continuous creative testing is paramount to improving campaign performance. You will spearhead the execution of A/B tests for ad creatives, including variations in copy, visuals, and calls-to-action, to identify what resonates best with our target audiences and drives optimal engagement and conversion.
• You will play a role in spearheading research into Artificial Intelligence (AI) tools and methodologies to enhance our existing Growth marketing tooling. This could involve exploring new AI-powered platforms for campaign automation, creative generation, or performance analysis.
• Meticulous monitoring and updating of project trackers are essential for effective media buying and creative testing initiatives. You will ensure all project statuses, timelines, and key learnings are accurately documented and accessible to the team, facilitating seamless collaboration and project management.
• This role offers a unique opportunity to gain hands-on experience in a dynamic, fast-paced environment, contributing directly to the growth of a mission-driven company. You will work closely with a talented team, leveraging data and innovative strategies to achieve ambitious acquisition goals.
• The ideal candidate will possess a strong analytical mindset, a proactive approach to problem-solving, and a genuine passion for performance marketing and the mental wellness space. You will be comfortable with ambiguity, eager to learn, and driven by results.
• You will be responsible for managing direct-response campaigns with a focus on key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV), ensuring campaigns are not only acquiring users but doing so profitably and sustainably.
• This position requires a collaborative spirit, as you will work closely with creative teams, data analysts, and other marketing stakeholders to ensure alignment and achieve shared objectives. Your insights from campaign performance will directly inform creative development and overall marketing strategy.
• Ultimately, your work will directly contribute to expanding our user base, enhancing brand awareness, and furthering our mission of making mental fitness accessible to everyone, everywhere.

🎯 Requirements

• 1+ years of app performance marketing experience specifically on Meta (Facebook/Instagram) and/or AppLovin platforms.
• 1+ years of experience in writing creative briefs for Direct-to-Consumer (D2C) performance marketing ad campaigns.
• Demonstrated hands-on experience managing direct-response campaigns with a focus on performance metrics.
• Solid understanding of key performance marketing direct-response KPIs such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
• Experience utilizing Generative AI tools (e.g., for ad production) and AI-powered copywriting or analysis tools (e.g., ChatGPT, Claude AI).
• Proficiency in navigating business intelligence tools like Looker, Amplitude, or Tableau for data analysis and reporting.
• Strong attention to detail, excellent project management skills, and the ability to manage multiple tasks simultaneously.
• A proactive, resourceful, and resilient mindset, comfortable working independently and navigating ambiguity in a remote setting.

🏖️ Benefits

• Competitive salary and equity options.
• Comprehensive medical, dental, and vision insurance coverage for employees and their families.
• Flexibility of a distributed team, including a home-office stipend and co-working space reimbursement.
• Annual stipends for learning, wellness, and travel to support personal and professional development.
• Generous Paid Time Off (PTO), flexible sick leave, and paid parental leave.
• Opportunity to participate in an annual company meetup held in exciting locations.

Skills & Technologies

Apache Spark

Junior

Remote

$55k-78k

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TheMind Company Inc.

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About TheMind Company Inc.

TheMind Company builds AI-driven mental health and wellbeing applications for employers and health plans. Its platform delivers evidence-based cognitive behavioral therapy, mindfulness exercises, and personalized coaching through chatbots and mobile apps. The company integrates with existing employee-assistance programs to screen for depression, anxiety, and burnout, then routes users to appropriate digital interventions or human clinicians. Analytics dashboards provide anonymized workforce insights to employers, enabling proactive support and reduced healthcare costs. Founded in 2018 and headquartered in San Francisco, the company serves Fortune 500 clients across North America and Europe.

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