Senior Product Marketing Manager, AI Apps

Web.com Group, Inc.

Job Overview

Location

United States - Remote

Job Type

Full-time

Full Job Description

📋 Description

• As a Senior Product Marketing Manager for AI Apps at Bluehost, you will lead the go-to-market strategy for AI-powered products such as agentic websites, stores, agents, and vibe-coded apps, ensuring these innovations reach and resonate with small businesses, developers, and mid-market customers.
• You will own the full lifecycle of product launches—from beta to general availability—partnering with cross-functional teams in Product, Engineering, Data/AI, Growth, Lifecycle, and Channel to drive acquisition, activation, and sustained adoption.
• You will translate complex AI and agentic capabilities into clear, compelling customer value propositions, crafting narratives that connect technical functionality to real business outcomes like time savings, revenue growth, and ease of use for SMB and developer audiences.
• You will shape product and AI strategy by influencing roadmap priorities through market insights, customer feedback, and experimentation, while defining and tracking success metrics to continuously optimize GTM efforts and measure impact on engagement, retention, and revenue.
• You will develop high-impact content, sales enablement materials, and evangelism assets, partnering with PR, Content, and Digital teams to bring AI innovation stories to market and equipping Sales, Support, and CS teams with the tools and training needed to effectively position agentic capabilities.
• You will operate at the intersection of product, technology, and market, serving as the voice of the customer and ensuring that Bluehost’s AI offerings are not only technically advanced but also accessible, valuable, and widely adopted.

🎯 Requirements

• 8-10+ years of Product Marketing experience in SaaS, preferably within AI, data platforms, or technical products
• Proven track record owning go-to-market strategy and driving measurable adoption and growth for AI/ML-powered products or features (e.g., Generative AI, automation, data-driven applications)
• Strong ability to translate complex technical concepts into clear, customer-centric messaging and compelling narratives for both technical and non-technical audiences
• Experience working cross-functionally with Product, Engineering, Data Science, and GTM teams to influence product roadmap and validate value propositions
• Data-driven mindset with experience defining KPIs, measuring success, and using experimentation to refine GTM strategies and messaging

🏖️ Benefits

• Work-life balance supported by meaningful, thrilling work and company recognition that balance is key to living well
• Comprehensive health and wellness benefits including Health Insurance (HSA, Medical, Dental, Vision), Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, and Pet Insurance
• Generous vacation policy and additional perks designed to support employee well-being and long-term satisfaction
• Access to 20+ affinity groups for global networking, connection, and inclusion, fostering a culture of belonging and authentic self-expression
• Career growth opportunities through mentorship, new challenges, and exposure to different aspects of the business, supported by Bluehost’s #OTOD (Opportunity To Own Your Development) initiative

Skills & Technologies

Senior

Remote

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Web.com Group, Inc.

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About Web.com Group, Inc.

Web.com provides domain registration, website hosting, DIY and professional website design, online marketing, and e-commerce services to small and medium-sized businesses. Founded in 1999, the company offers drag-and-drop builders, SEO tools, pay-per-click advertising, social media management, and email marketing through subscription plans. Headquartered in Jacksonville, Florida, Web.com serves millions of customers worldwide and operates data centers across the United States.

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