Performance Marketing Manager

📋 Description

• • The Performance Marketing Manager at Allica Bank is responsible for scaling customer growth across Business Bank Account and Lending products while maintaining an efficient CAC:LTV ratio, combining strategic thinking with hands-on execution to drive sustainable growth in the UK’s fastest-growing fintech.
• • Day to day, the role involves leading hands-on campaign execution and strategy across Paid Social (Meta Ads), Paid Search, PMax, and other channels; optimizing creative, user journeys, and targeting through structured experiments; managing campaign tracking and reporting; overseeing a small team and external agencies; setting up automation workflows using HubSpot and Zapier; and collaborating cross-functionally with Brand, Product, Sales, Data, and Compliance teams.
• • Allica Bank is the UK’s fastest-growing company and fintech firm, focused on serving established SMEs—a critically underserved segment—by combining commercial strategy with deep customer insight to build repeatable, measurable growth loops across acquisition, activation, and engagement.
• • In this role, the person will develop expertise in performance marketing at scale, gain experience managing teams and vendors in a regulated financial environment, master AI-driven automation and attribution modeling, and contribute directly to go-to-market strategies that impact business growth while working in a high-growth, fast-moving fintech culture.