Performance Marketing Manager

📋 Description

• • Own end-to-end paid acquisition strategy and execution across paid search (Google Ads, Microsoft Ads), affiliate, paid social (Meta, TikTok, Reddit), influencer, and app marketing channels.
• • Plan, launch, and optimize paid search campaigns across Search, PMax, Demand Gen, YouTube, and Display networks, managing daily budget pacing, keyword expansion, bidding strategies, and landing page performance.
• • Manage the in-house affiliate program via Impact, including partner recruitment, onboarding, commission structuring, budget tracking, reconciliation, and payout accuracy.
• • Run and optimize paid social campaigns across Meta, TikTok, and Reddit, writing ad copy, briefing creative teams, and identifying high-performing creative angles and audience segments.
• • Build and scale the influencer acquisition program by sourcing, vetting, contracting creators, ensuring FTC and platform compliance, and turning high-performing UGC into paid amplification via whitelisting and licensing.
• • Drive app acquisition through Apple Search Ads and Google App campaigns, supported by AppsFlyer or equivalent MMPs for accurate attribution and measurement.
• • Design and implement AI-powered workflows using Claude, ChatGPT, or similar tools to automate campaign research, reporting, creative analysis, keyword expansion, and competitor tracking.
• • Develop repeatable, partially-automated systems for recurring tasks including search query mining, affiliate prospecting, influencer discovery, campaign QA, and performance reporting.
• • Establish and maintain a structured testing roadmap for audiences, offers, creatives, placements, and landing pages, with clear hypotheses and clean A/B or incrementality test designs.
• • Ensure pixel and UTM integrity, account hygiene, naming conventions, and campaign organization across all platforms to enable accurate attribution and reporting.
• • Build pragmatic dashboards in GA4 and BI tools (Looker, Tableau, Looker Studio), partnering with data teams on attribution modeling, MTA, and basic MMM concepts to refine channel mix.
• • Translate performance insights into clear creative briefs for internal teams and external creators, enabling a rights-cleared content library and efficient asset reuse.
• • Collaborate with Lifecycle and CRM teams to align retargeting strategies and promotional offers with paid acquisition goals.
• • Partner cross-functionally with Legal, Product, and other departments to ensure compliance, product alignment, and seamless campaign execution.
• • Document all campaigns, learnings, and playbooks in a living repository that evolves monthly, improving efficiency and institutional knowledge.
• • Drive measurable improvements in CAC, ROAS, LTV, and CVR through data-driven decisions, structured experimentation, and disciplined budget allocation.
• • Maintain awareness of FTC disclosure rules, platform ad policies, and brand safety standards across all channels.
• • Operate with a builder’s mindset: prototype, test, document, and improve systems to eliminate manual work and increase experiment velocity without sacrificing rigor.