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Performance Marketing Manager

Scale Army

Job Overview

Location

Egypt

Job Type

Contract

Full Job Description

📋 Description

• As a Performance Marketing Manager, you will lead the strategy, execution, and optimization of paid media across multiple channels to drive profitable customer acquisition and long-term value for U.S.-based clients in the natural products industry.
• You will manage daily campaign optimizations, pacing, and forecasting to meet CAC, ROAS, and payback targets; own account structure and bidding strategies; lead A/B and incrementality tests; oversee product feed health; implement tracking via GA4 and GTM; and build weekly and monthly performance reports with actionable insights.
• You will collaborate closely with Growth, Creative, Analytics, Lifecycle, and CRO teams to align paid acquisition with onsite conversion, retention, and LTV growth, while managing external agencies or freelancers as needed.
• This role offers the opportunity to scale DTC marketing efforts in a fast-paced, remote environment, continuously optimizing campaigns for scalable, profitable growth while leading creative iterations and improving key performance metrics such as CTR, CVR, and CPA.

🎯 Requirements

• 5+ years in performance marketing for DTC/eCommerce brands (in-house or agency) with a proven track record managing seven-figure annual budgets
• Hands-on expertise in Google Ads (Search, Shopping/Performance Max) and Meta Ads
• Proficient in GA4, Google Tag Manager, conversion tracking, and attribution basics
• Strong grasp of audience targeting, bidding strategies, and creative testing
• Excellent quantitative skills with comfort in CAC/ROAS/payback metrics and incrementality/experimentation frameworks
• Familiar with BI tools (Looker, Tableau, Power BI) and advanced Excel/Sheets for analysis

🏖️ Benefits

• Fully remote position with flexibility to work from LATAM, Africa, or Eastern Europe
• Opportunity to work with a rapidly growing company in the natural products industry
• Key role in scaling DTC marketing efforts and driving data-driven growth
• Dynamic, fast-paced environment with cross-functional collaboration across Growth, Creative, and Analytics teams
• Chance to lead creative testing and optimization processes to improve CTR, CVR, and CPA
• Exposure to managing external agencies or freelancers and overseeing campaign performance against SLAs

Skills & Technologies

Remote

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About Scale Army

Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.

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