Performance Marketing Manager, International

Sierra Technologies, Inc.

Job Overview

Location

San Francisco, CA

Job Type

Full-time

Full Job Description

📋 Description

• Build and scale Sierra's international performance marketing function, defining and executing the strategy to grow pipeline across EMEA and APAC by owning paid search, paid social, and the systems, channels, and processes that will scale across regions.
• Develop localized go-to-market strategies by partnering closely with regional Marketing and Sales teams, ensuring targeting, messaging, creative, and copy reflect how buyers research and purchase in each market rather than relying on a one-size-fits-all global approach.
• Identify and optimize regional growth channels, sourcing and testing local advertising platforms, influencers, communities, trade publications, and other market-specific opportunities while ensuring accurate account and persona targeting.
• Lead strategy and hands-on execution, driving targeting, positioning, campaign creation, bid optimization, budget allocation, creative development, and continuous experimentation across audiences, messaging, channels, and regions.
• Leverage data, attribution, and AI to optimize regional pipeline and revenue performance, make smarter investment decisions, automate workflows, and scale experimentation and impact across international markets.

🎯 Requirements

• 7–10 years of B2B performance marketing experience with deep hands-on ownership of paid search and paid social, a proven track record of owning pipeline targets, partnering closely with Sales, and expert-level proficiency across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads.
• Strong international and localization experience, including identifying and activating market-specific advertising channels, ensuring accurate account and persona targeting, and adapting campaigns for local markets beyond simple translation.
• Exceptional strategic and executional capabilities, with the ability to develop targeting, messaging, and competitive positioning while executing campaign structure, platform optimization, bid strategy, budget allocation, copy, and creative in close partnership with cross-functional teams across regions and time zones.
• A data-driven operator with a bias for experimentation, leveraging attribution, marketing operations, CRM and marketing automation platforms to connect spend to pipeline and revenue, forecast performance, and turn complex data into actionable insights.

🏖️ Benefits

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits for you and your family
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family building benefits through Carrot
• Lunch, as well as delicious snacks and coffee to keep you energized
• Discretionary benefit stipend giving people the ability to spend where it matters most
• Free alphorn lessons

Skills & Technologies

Junior

Onsite

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Sierra Technologies, Inc.

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About Sierra Technologies, Inc.

Sierra Technologies builds conversational AI agents for large enterprises, enabling companies to deploy autonomous, brand-aligned customer service experiences across voice and digital channels. Its platform integrates with existing CRM, ERP, and commerce systems to resolve complex customer issues, automate workflows, and provide real-time insights while maintaining security and compliance standards.

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