Planner OOH (Mensch)

📋 Description

• • As a Planner OOH (Mensch) at WPP Media, you will be responsible for the end-to-end planning, execution, analysis, and optimization of out-of-home (OOH) advertising campaigns across all channels, playing a key role in helping brands connect with audiences through data-driven, creative media strategies.
• • Your day-to-day responsibilities include independently planning and managing both traditional and digital OOH campaigns, developing data-informed, audience-targeted media plans based on client objectives, preparing and delivering compelling presentations to clients and internal stakeholders, conducting deep-dive analysis of audience, location, and media potential using relevant data, deriving actionable, practical recommendations from insights, and proactively managing relationships with media partners, vendors, clients, and internal teams.
• • WPP Media is WPP’s AI-driven media operating unit, integrating media, data, and partnerships to deliver personalized creative experiences at scale through the WPP Open platform and Open Intelligence, enabling clients to measure the impact of their media investments with precision and transparency.
• • In this role, you will develop advanced skills in media planning, strategic thinking, data analysis, stakeholder communication, and campaign optimization, while growing your expertise within a global network that values innovation, diversity, and professional development through training programs, career advancement opportunities, and exposure to cutting-edge marketing technologies.