Playable Ads Strategist

Voodoo SAS

Job Overview

Location

Paris

Job Type

Full-time

Full Job Description

📋 Description

• As a Playable Ads Strategist at Voodoo, you will be part of the Growth team, which helps maximize the potential of each Voodoo product within the ecosystem.
• The Growth team is split into several job expertise, including user acquisition, ad monetization, video ads, playable ads, and influencer marketers.
• Your main mission will be to produce high-performing ads by creating and uploading them to our different networks.
• You will join a high-performing team and your goal will be to coordinate the creative production of playables with internal and external teams, improve performance and drive innovation.
• Managing your own portfolio of games, you will analyze playable performance to extract actionable insights and drive iterative improvements.
• You will benchmark market trends and ad networks to uncover opportunities for ideation and creative differentiation.
• You will define and craft playable briefs combining performance data, game feel expertise, and strong art direction (including asset guidance).
• You will monitor and optimize playable performance over time, shaping strategies to continuously improve engagement and conversion.
• You will partner closely with cross-functional teams (Product, User Acquisition, Video, Analytics, etc.) to align ideation, production priorities, and overall playable strategy.
• You will proactively identify and implement process and product improvements to elevate the efficiency and impact of playable development.

🎯 Requirements

• At least 3 years of experience in the Creative Production segment.
• Exceptional project management skills.
• Strong ability to develop detailed playables briefs.
• Strong interest and knowledge of the mobile apps industry and know how to benchmark and brainstorm innovative ideas.
• Good eye for design and capable to articulate design decisions.
• Previous experience in a creative or art direction role working with third party providers.
• Technical background in playables is highly appreciated.
• Entrepreneurial mindset and can adapt to a high-paced environment.

🏖️ Benefits

• Competitive salary and other benefits according to the country you reside in.
• Full remote for candidates based abroad, with relocation to Paris subject to discussion.
• Hybrid for candidates based in France.

Skills & Technologies

REST

Remote

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Voodoo SAS

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About Voodoo SAS

Voodoo SAS is a French mobile game publisher and developer headquartered in Paris. Founded in 2013, the company creates and distributes free-to-play hyper-casual and hybrid-casual games for iOS and Android, including titles like Helix Jump and Paper.io. Voodoo operates worldwide studios and uses data-driven design to rapidly prototype and scale titles, generating revenue through in-app advertising and purchases.

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