PPC Specialist

📋 Description

• • As a PPC Specialist at Steer Health, you will own paid search and social campaigns across Google Ads, Meta, and emerging channels, directly impacting the company’s ability to acquire commercially insured patients for health systems and medical groups while eliminating operational friction for clinicians.
• • Your day-to-day responsibilities include managing campaign execution, restructuring campaigns by keyword type and location, optimizing bidding strategies, conducting negative keyword audits, improving Quality Scores, auditing and building conversion actions in Google Ads and GA4, implementing attribution models, ensuring HIPAA-compliant tracking, building unified BI dashboards, delivering bi-weekly performance reports, developing conversion-optimized landing pages, collaborating with content and SEO teams, A/B testing landing page elements, managing Local Services Ads, expanding into new channels like Reddit and YouTube, and feeding paid insights back to organic teams.
• • Steer Health is a high-growth healthcare SaaS company leveraging predictive AI to help health systems and large medical groups acquire patients and reduce operational burden. The company operates in complex healthcare environments where speed, credibility, and execution are critical, and values data integrity, systems thinking, and cross-functional collaboration.
• • In this role, you will deepen your expertise in healthcare-specific PPC challenges, master attribution integrity and HIPAA-compliant tracking, build scalable reporting systems, strengthen cross-channel synergy with SEO, and develop strategic influence by presenting clear, data-driven insights to stakeholders — positioning you as a trusted expert in performance marketing within regulated industries.