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Principal Analyst - Growth

Second Dinner, Inc.

Job Overview

Location

Second Dinner (US Remote)

Job Type

Full-time

Full Job Description

📋 Description

• As a Principal Analyst - Growth at Second Dinner, you will play a pivotal role in shaping the data-driven growth strategy for MARVEL SNAP and future titles, directly influencing how the company acquires, retains, and monetizes players through rigorous analytics and predictive modeling.
• You will partner with the Growth team to transform raw player data into actionable insights that drive smarter user acquisition decisions, ensuring sustainable scaling across channels, geographies, and game launches.
• Your work will establish the analytical foundation for how Second Dinner measures marketing effectiveness, enabling confident, high-impact investment decisions in a fast-moving, remote-first environment.
• Define and evolve the UA measurement strategy by designing attribution frameworks, measurement methodologies, and predictive capabilities that inform budget allocation, channel mix, and market expansion plans.
• Collaborate with the Director of Growth to optimize paid campaigns across Meta, Google, ASA, and DSPs by surfacing performance trends, identifying risks, and accelerating decisions through scalable dashboards and real-time reporting.
• Lead deep-dive UA analyses across cohorts, geographies, and creative dimensions to uncover insights that guide media mix shifts, budget reallocations, and geo-targeting strategies.
• Design, train, deploy, and monitor predictive models for LTV, payback period, and ROAS, owning the full ML lifecycle from feature engineering in Python/SQL to production deployment and clear communication of model limitations.
• Own end-to-end measurement integrity across AppsFlyer, Firebase, and Meta, validating data quality, monitoring attribution windows, detecting fraud signals, and escalating discrepancies to Data Engineering.
• Design and execute incrementality tests, geo-lift studies, and media mix models to quantify true incremental impact of UA spend, moving beyond last-touch attribution to build a holistic view of channel effectiveness.
• Establish and evangelize measurement best practices across the organization, serving as a senior analytics authority who raises the bar on rigor, mentors peers, and embeds data-driven decision-making into Second Dinner’s culture.
• Partner closely with Product Analytics and Data Engineering to align acquisition metrics with in-game performance, ensuring end-to-end funnel visibility and data reliability.
• Thrive in a collaborative, fast-paced, remote-first culture where your analytical expertise directly contributes to the studio’s reputation for award-winning, player-centric games.

🎯 Requirements

• 7+ years of experience in growth analytics, user acquisition, or marketing performance analysis, with strong preference for mobile or gaming industry background.
• Proficiency in SQL and Python for analytical workflows, model development, and data manipulation, including experience with pandas and Spark.
• Hands-on experience with attribution platforms such as AppsFlyer, Adjust, or Singular, including event configuration, SKAN, and postback validation.
• Demonstrated ability to build and deploy predictive models (LTV, ROAS, payback) and create scalable dashboards using tools like Tableau, Looker, or similar.
• Strong QA mindset with proactive data validation skills and the ability to troubleshoot measurement discrepancies across platforms.
• Excellent communication skills to convey complex data insights clearly to technical and non-technical stakeholders, driving decisions in ambiguous environments.

🏖️ Benefits

• Medical, Dental, and Vision insurance with 100% of premiums covered for employees and 75% for dependents on many plans.
• 401(k) plan with immediate eligibility and company contributions, no waiting period.
• 16 weeks of paid parental leave available from day one of employment.
• Home office improvement stipend to support remote work setup.
• Up to 10 BetterHelp therapy sessions covered annually per benefits year.
• Remote-first work model with core collaboration hours between 10AM and 4PM PT.
• Company-wide summer and winter holiday shutdowns (week of July 4 and Dec 25–Jan 1).
• Regular company events including in-person all-hands gatherings and virtual gatherings throughout the year.

Skills & Technologies

Python

Pandas

Apache Spark

Senior

Remote

$180k-200k

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Second Dinner, Inc.

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About Second Dinner, Inc.

Second Dinner is an independent game studio founded in 2018 by ex-Blizzard veterans, headquartered in Irvine, California. The company focuses on mobile-first titles, blending collectible-card mechanics with accessible gameplay. Its debut release, Marvel Snap, launched globally in 2022 and quickly amassed tens of millions of downloads. Second Dinner operates a remote-friendly development culture and maintains a lean team of experienced designers, artists, and engineers dedicated to ongoing live-service support and future original projects.

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