Principal Change Activation Partner

BetterUp, Inc.

Job Overview

Location

United States (Remote)

Job Type

Full-time

Full Job Description

📋 Description

• Shape company-wide change management strategy in partnership with executive leadership to align with BetterUp’s business objectives and evolving enterprise client needs.
• Remove institutional barriers to adoption by driving cultural and structural change that enables continuous reinvention for BetterUp and its clients.
• Build scalable, teachable frameworks and playbooks that define how change management is executed at BetterUp, including methodologies, tools, and operating rhythms for replication across teams.
• Serve as BetterUp’s foremost expert in transformation strategy with external influence on how AI-powered change management reshapes the industry.
• Lead enterprise-wide client engagements for complex, high-stakes deployments by designing narrative-led, behaviorally grounded change activation strategies and stakeholder architectures that drive adoption across global organizations.
• Rapidly diagnose client contexts, uncover root causes of adoption failure, and architect strategic narratives and activation approaches that shift behavior at scale.
• Architect executive influence strategies as a truth-teller for CHRO- and CEO-level client stakeholders, knowing when to hold firm on critical principles with credibility and diplomacy.
• Directly contribute to competitive differentiation through breakthrough applications of change methodology, AI, and communications design that establish market leadership.
• Mentor and scale capability across the Services team by building systems, playbooks, and learning loops that elevate how BetterUp delivers change and multiply senior practitioners.
• Act as a trusted advisor to internal and external executive leadership, influencing transformation strategy beyond delivery to strategic decision-making.
• Integrate AI capabilities into change activation workflows to amplify impact, while maintaining human judgment and creativity as core to innovation.
• Travel up to 25% of the time if located near a US hub (Austin, TX; New York City, NY; San Francisco, CA; Arlington, VA), or up to 50% if working fully remote.
• Work from a local BetterUp hub at least 2 days per week (or 8 days per month) if located near a hub, otherwise operate as a fully remote employee.
• Apply formal change management credentials (e.g., Prosci, CCMP, Kotter, PMP) or equivalent demonstrated expertise to guide client and internal initiatives.
• Think like a consultant, deliver like a marketer, and direct like a creative lead—with high standards for quality across copy, visuals, and experience design.
• Operate with resilience and adaptability across intense launch cycles and quieter sustain phases without compromising quality or burning out.
• Demonstrate multi-disciplinary range by combining change strategy, communications design, and experience craft in high-stakes enterprise engagements.
• Build functions, practices, or methodologies from scratch when none exist, writing the playbook for organizational change at BetterUp.
• Communicate with exceptional clarity to architect narratives that move hearts and minds at scale and coach others to do the same.
• Navigate complexity, politics, and behavior change across large global organizations with 50,000+ employees.
• Embrace AI-forward work by experimenting boldly, sharing discoveries openly, and helping define best practices for AI-augmented transformation.

🎯 Requirements

• 12+ years of experience in enterprise transformation, change management, or organizational strategy, ideally spanning consultative and in-house environments.
• Proven ability to parachute into ambiguous enterprise environments, build trust quickly, and diagnose and shape transformation strategy in real time.
• Demonstrated ability to operate at the intersection of change strategy, communications design, and experience craft with a portfolio of high-stakes engagements.
• Track record of influencing C-suite stakeholders as a trusted advisor on transformation strategy, not just delivery.
• Experience building functions, practices, or methodologies from scratch, comfortable writing the playbook when none exists.
• Formal change management credentials (Prosci, CCMP, Kotter, PMP) or equivalent demonstrated expertise.

🏖️ Benefits

• Personal BetterUp Coach for every employee.
• Development plan and trained, coached manager.
• Access to an exceptional team, each with their own personal BetterUp Coach.
• Work that matters in a culture focused on human transformation.
• Hybrid work model with hub locations in Austin, TX; New York City, NY; San Francisco, CA; and Arlington, VA.
• Base salary range of $194,400–$270,000 depending on location.

Skills & Technologies

Senior

Remote

$216k-270k

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

BetterUp, Inc.

Visit Website

About BetterUp, Inc.

BetterUp is a San Francisco-based human transformation company that provides a mobile coaching and development platform combining behavioral science, AI, and certified coaches. Its offerings include one-to-one coaching, group sessions, and digital content focused on leadership development, well-being, diversity, and performance for individuals, teams, and large enterprises. The company serves Fortune 1000 clients and government agencies, measuring behavioral change through analytics and longitudinal research. Founded in 2013, BetterUp operates globally with offices across North America and Europe, delivering scalable coaching programs designed to improve engagement, resilience, and organizational culture.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.