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Principal, Web Marketing Manager

The Bancorp Bank, N.A.

Job Overview

Location

San Francisco, CA, USA

Job Type

Full-time

Full Job Description

📋 Description

• Own the evolution of Chime.com as a scalable, measurable, and personalized web ecosystem that drives acquisition and brand growth through technical performance, CMS architecture, and user-centered design.
• Lead the 12–24 month roadmap for headless CMS (Contentful), reusable components, and Core Web Vitals improvements, setting OKRs and reporting to senior leadership on site health, performance, and conversion metrics.
• Partner with Marketing, Product, and Engineering to enable experimentation, personalization, and SEO best practices while translating technical complexity for non-technical stakeholders.
• Join Chime, a mission-driven FinTech company empowering financial progress through user-friendly tools, where you’ll work with a diverse, owner-minded team committed to integrity, innovation, and member impact.

🎯 Requirements

• 8+ years owning large-scale or headless CMS platforms (Contentful, Storyblok, Sanity, or equivalent)
• Strong command of Core Web Vitals, caching strategies, and performance-tuning techniques
• Hands-on experience with technical SEO, structured data, and web accessibility standards
• Proven ability to write PRDs, define acceptance criteria, and drive sprint execution with engineering teams
• Fluent in GA4, Looker, and Google Search Console with experience partnering with data teams on reporting
• Skilled at translating technical complexity for non-technical stakeholders across Marketing, Product, and Leadership

🏖️ Benefits

• Competitive salary based on experience, with base range of $173,000–$240,000 plus bonus and equity
• 401k match plus comprehensive medical, dental, vision, life, and disability benefits
• Generous vacation policy, company-wide Chime Days, and bonus paid days off
• Up to 24 weeks paid parental leave for birthing parents and 12 weeks for non-birthing parents
• Annual wellness stipend and 1% of time off for community volunteering
• Access to Maven family planning tool with $15k lifetime reimbursement for fertility, adoption, and more
• In-office perks including backup care, subsidized commuter benefits, and hybrid work flexibility
• In-person and virtual team events (cooking classes, mixology, music festivals, snack boxes, etc.)

Skills & Technologies

Senior

Remote

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The Bancorp Bank, N.A.

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About The Bancorp Bank, N.A.

Chime is a financial technology company that partners with The Bancorp Bank, N.A. to provide mobile-first banking services including fee-free checking and savings accounts, early direct deposit, and automatic savings tools. It operates without physical branches, offering debit cards, peer-to-peer payments, and credit-building products through a mobile app. Revenue is generated primarily through interchange fees and optional paid services.

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