Product Analyst - 4 (MEM)

Tide Platform Limited

Job Overview

Location

Delaware, India

Job Type

Full-time

Full Job Description

📋 Description

• Join Tide, a rapidly growing fintech company revolutionizing the small business banking and administrative landscape, as a Product Analyst (MEM) based in Delhi NCR, India. At Tide, we empower SMEs by providing them with essential business accounts, banking services, and a comprehensive suite of connected administrative tools, including invoicing and accounting solutions. Since our launch in 2017, we've expanded globally, serving over 1.8 million members across the UK, India, Germany, and France, with a significant and rapidly growing presence in India.
• The Member Engagement (MEM) team is a pivotal, cross-functional unit at Tide, dedicated to enhancing Personalisation and Platform Product Connectivity. As Tide evolves into a holistic Business Management Platform, the MEM team is instrumental in seamlessly connecting diverse products such as banking, payments, lending, and accounting. We are focused on driving intelligent personalization throughout the user journey, from onboarding to in-product experiences, and leveraging experimentation to boost activation, engagement, and revenue.
• This role is crucial for ensuring a cohesive and integrated platform experience, moving beyond siloed feature optimization. You will act as a strategic thought partner to Product Managers, influencing product direction through rigorous experimentation, structured problem-solving, and deep dives into user behavior. You will tackle complex, platform-level challenges aimed at improving key metrics such as onboarding conversion, activation rates, cross-product adoption, personalization effectiveness, and connecting leading indicators to overall revenue and Lifetime Value (LTV).
• As a Product Analyst, you will own significant aspects of the product development lifecycle. Your responsibilities will include conducting in-depth, hypothesis-driven analyses of existing product data to pinpoint user pain points, quantify their impact, and propose data-backed solutions. You will also lead exploratory initiatives, collaborating with product and business teams to identify and validate new product opportunities through robust data analysis.
• A core part of your role will be leading product experimentation efforts. This involves designing, implementing, and analyzing A/B tests and other experiments to build confidence in new features and product enhancements. You will serve as the go-to expert for all product experiments, ensuring that the data generated is meaningful and directly guides strategic decision-making. Furthermore, you will collaborate closely with product teams to define and measure Key Performance Indicators (KPIs) that accurately reflect the impact of new features, ensuring that product developments effectively address user needs and drive increased adoption.
• You will play a key role in translating high-level business goals into actionable KPIs. Working with Product Managers, you will define the metrics that matter, identify impact hypotheses, and ensure that product success is measurable. This will involve close collaboration with Analytics Engineers to establish intuitive dashboards and reporting mechanisms for seamless KPI tracking. The expectation for this role is a high degree of ownership, independence, and the ability to navigate and thrive in ambiguous environments.
• Your work will directly contribute to Tide's mission of helping SMEs save time and money by building a superior financial platform. You will be empowered to make data-driven recommendations that shape the future of our products and enhance the experience for millions of small business owners. This is an opportunity to make a significant impact in a fast-paced, innovative, and globally recognized fintech company.
• We are looking for individuals who are not just analysts, but strategic thinkers and problem-solvers who can translate complex data into clear, actionable insights. You should be comfortable challenging assumptions, proposing innovative solutions, and working collaboratively across different teams. If you are passionate about leveraging data to drive product innovation and improve user experiences in the fintech space, this role is for you.
• As part of the Tidean community, you will be joining a diverse and inclusive team that values collaboration, transparency, and continuous learning. We believe in empowering our employees and providing them with the resources and support they need to succeed. Your contributions will be recognized, and you will have the opportunity to grow your career within a dynamic and expanding organization.
• This role offers a unique opportunity to work on cutting-edge problems in the fintech industry, directly influencing the product roadmap and user experience of a leading business management platform. You will be at the forefront of innovation, helping shape how small businesses manage their finances and operations.

🎯 Requirements

• 6+ years of experience in Product Analytics, ideally within digital, SaaS, or Fintech environments, with clear ownership of experimentation and product impact.
• Advanced proficiency in SQL and hands-on experience with Python (e.g., Pandas, NumPy) for experimentation analysis and data manipulation.
• Strong understanding of the end-to-end product lifecycle from discovery and ideation through experimentation, iteration, and performance review with deep expertise in A/B testing and causal inference.
• Experience partnering closely with Product Managers, influencing roadmap decisions through hypothesis framing, opportunity sizing, and impact modelling.

🏖️ Benefits

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• Flexible working arrangements (including remote work within assigned Indian state and up to 90 days abroad)
• Stock Options

Skills & Technologies

Python

Pandas

NumPy

Remote

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Tide Platform Limited

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About Tide Platform Limited

Tide Platform Limited is a UK-based financial technology company providing business banking services to small and medium-sized enterprises. It offers digital current accounts, expense cards, invoicing, accounting integrations, and credit products through a mobile-first platform. Operating under an e-money licence with banking services provided by ClearBank, Tide serves over 500,000 UK businesses. The company focuses on streamlining financial administration for entrepreneurs, freelancers, and growing companies through automated features and integrations with accounting software like Xero and FreeAgent.

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