Product Marketing Engineer

Juniper Square, Inc.

Job Overview

Location

USA

Job Type

Full-time

Full Job Description

📋 Description

• Design and maintain a structured, AI-ready knowledge base that grounds all product marketing outputs, including product capabilities, competitive intelligence, customer proof points, and buyer personas—organized for accurate retrieval and reasoning by AI agents.
• Build, deploy, and iterate on AI agent workflows that autonomously generate high-quality product marketing assets such as messaging frameworks, battlecards, one-pagers, sales decks, and email sequences directly from the knowledge base, without human intervention for routine outputs.
• Own the editorial layer that reviews, refines, and approves all AI-generated outputs before distribution, ensuring accuracy, specificity, and alignment with how sophisticated buyers in private equity, venture, and real assets evaluate vendors.
• Operate as the internal PMM service layer, fielding asset requests from sales, customer success, partnerships, and pipeline marketing teams, and delivering on-demand, high-fidelity marketing materials that eliminate bottlenecks and queues.
• Establish and track performance metrics for the AI-powered PMM system, including asset utilization rates, seller feedback, win rates by vertical, and agent error rates, using data to prioritize improvements and justify investment.
• Continuously update the knowledge base with new customer insights, product updates, and competitive intelligence gathered from cross-functional teams, ensuring the system evolves in real time with market dynamics.
• Define and implement feedback loops that surface knowledge gaps, flag inconsistent or inaccurate agent outputs, and identify systemic weaknesses in the AI workflows to drive iterative refinement.
• Collaborate closely with product, sales, and customer success teams to ensure the knowledge base reflects real-world buyer concerns and sales objections, making the system a trusted resource across the organization.
• Maintain editorial standards equivalent to those of a top-tier human PMM, holding AI outputs to the same rigor expected by CFOs and COOs who treat vendor selection as an operational investment.
• Systematize the entire product marketing function by replacing manual, ad-hoc asset creation with scalable, repeatable AI workflows that enable speed and consistency across three verticals and all stages of the sales cycle.
• Act as the bridge between technical AI systems and business stakeholders, translating complex product and market nuances into structured data that AI agents can reliably interpret and apply.
• Foster a culture of trust and contribution around the knowledge base, encouraging teams across the org to actively enrich it because working with you makes their input valuable and impactful.
• Ensure all AI-generated materials meet the high bar of precision required in private markets, where buyers notice vagueness, generic claims, or lack of domain-specific context.
• Balance automation with human judgment—knowing when AI can scale and when human oversight is non-negotiable for credibility and compliance.
• Drive adoption of the AI-native PMM system by demonstrating its value through measurable improvements in sales velocity, asset quality, and team efficiency.

🎯 Requirements

• Several years of B2B product marketing experience with a proven track record of systematizing marketing workflows
• Genuine, hands-on experience building real-world AI workflows using LLMs, agents, or automation tools in a marketing context—not theoretical knowledge
• Strong editorial judgment to distinguish between outputs that sound plausible and those that reflect how sophisticated enterprise buyers actually think
• Operational rigor in building and maintaining systems, not just creating individual assets
• Experience in financial services, fintech, or complex enterprise SaaS, with familiarity with private markets, fund operations, or investor relations being a meaningful advantage
• A partnership mentality—ability to build trust with sales, customer success, product, and other teams to co-create and enrich the knowledge base

🏖️ Benefits

• Health, dental, and vision care for you and your family
• Life insurance
• Mental wellness coverage
• Fertility and growing family support
• Flex Time Off in addition to company-paid holidays
• Paid family leave, medical leave, and bereavement leave policies
• Retirement saving plans
• Allowance to customize your work and technology setup at home
• Annual professional development stipend

Skills & Technologies

Remote

$160k-215k

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Juniper Square, Inc.

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About Juniper Square, Inc.

Juniper Square is a SaaS provider focused on investment-management software for the private funds industry. Founded in 2014 and headquartered in San Francisco, the platform streamlines fundraising, investor onboarding, capital calls, distributions, reporting, and compliance workflows for real estate, private equity, and venture capital managers. It integrates CRM, document management, e-signature, and analytics into a single cloud system to reduce manual processes and improve transparency. The company serves hundreds of fund sponsors managing tens of thousands of investors and billions in assets under administration.

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