Product Marketing Lead

F2 AI Inc.

Job Overview

Location

New York City

Job Type

Full-time

Full Job Description

📋 Description

• Own positioning and messaging: Build F2's messaging architecture, category narrative, buyer personas, value propositions, and canonical source of truth.
• Translate technical differentiation: Turn complex AI capabilities into clear commercial value for senior private-markets and banking buyers.
• Quarterback product launches: Own the launch strategy, positioning, plan, timeline, readiness, enablement, and post-launch learning for major releases.
• Build sales enablement: Create the decks, one-pagers, battlecards, objection guides, proof points, and training that sellers actually use.
• Stay close to the field: Join prospect and customer calls to understand buyer language, objections, decision criteria, and competitive dynamics firsthand.
• Own customer and market insight: Build a structured voice-of-customer and win-loss program, maintain our ICP and personas, and bring outside-in insight to Product and leadership.
• Lead competitive intelligence: Monitor competitors and category shifts, identify recurring win and loss themes, and keep the field prepared.
• Shape commercial strategy: Turn customer and market evidence into recommendations on pricing, packaging, use cases, and new-market opportunities.
• Own the editorial engine: Set the content strategy and personally draft or edit priority website copy, launches, case studies, thought leadership, and customer stories.
• Scale through partners: Manage agencies, freelancers, and specialist contributors while remaining accountable for the brief, voice, accuracy, and final quality.
• Build F2's social narrative: Own the voice, calendar, and day-to-day publishing cadence until a specialist partner is in place, then manage that partner.
• Strengthen paid creative: Provide Growth with the audience insight, customer language, proof points, hooks, and briefs behind high-performing campaigns.

🎯 Requirements

• 6 or more years of product marketing experience, including meaningful time at an early-stage or high-growth B2B software company.
• Personal experience in building or rebuilding positioning, messaging, launches, and sales enablement.
• Experience in marketing a complex or technical product to senior enterprise buyers in a high-trust or regulated market.
• Exceptional writing and editing skills, with the ability to personally create high-quality content.
• Ability to conduct customer, prospect, and win-loss interviews and turn qualitative evidence into commercial action.
• Experience in creating sales assets and enablement systems that sellers adopt.
• Strong leadership and project management skills, with the ability to lead cross-functional launches and manage dependencies.

🏖️ Benefits

• Competitive base salary range of $150,000-$250,000, plus equity and benefits.
• Opportunity to build the product marketing function from the ground up at a fast-growing vertical AI company.
• Chance to define an emerging category and shape how the intersection of AI and private markets is understood.
• Ability to work on consequential problems and help sophisticated financial institutions make better, faster investment decisions.
• Opportunity to join a high-caliber team across New York, San Francisco, and London.
• Comprehensive total rewards package, including base salary, equity in the form of stock options, and benefits.

Skills & Technologies

Senior

Onsite

$150k-250k

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F2 AI Inc.

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About F2 AI Inc.

F2 AI is a technology company focused on developing advanced artificial intelligence solutions. Their core business revolves around creating and deploying AI-powered tools and platforms designed to enhance operational efficiency and decision-making for businesses across various sectors. They specialize in areas such as machine learning, natural language processing, and computer vision, aiming to provide innovative solutions that address complex industry challenges. F2 AI's offerings typically cater to enterprises seeking to leverage AI for competitive advantage, data analysis, and process automation, positioning them within the rapidly growing AI and machine learning market.

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