Job Overview
Location
San Francisco
Job Type
Full-time
Category
Software Engineering
Date Posted
August 8, 2026
Full Job Description
đź“‹ Description
- • Lead consumer subscription product marketing across ChatGPT's paid plans, including Go, Plus, and Pro.
- • Partner with Product, Pricing, and Growth to define each plan's audience, positioning, value proposition, and priority use cases.
- • Identify monetization opportunities across the product launch portfolio, and own integrated campaigns that turn new feature releases into clear reasons to adopt a paid plan or upgrade.
- • Translate customer, competitive, market, and behavioral insights into evidence-backed recommendations for pricing, packaging, and product decisions.
- • Lead the product marketing strategy and customer story for pricing and plan pages across both ChatGPT.com and OpenAI.com.
- • Coordinate pricing and plan changes tied to product launches with Product, Pricing, Growth, User Operations, Web, Design, Research, Data, and other product marketers.
- • Develop launch and adoption strategies that make each plan's value clear and help customers understand relevant product changes.
- • Own the marketing journey from awareness through understanding, consideration, and trial, giving customers clear reasons to upgrade.
- • Partner with Growth and lifecycle teams to develop promotions and customer education that reinforce each plan's value.
- • Shape international go-to-market strategies and adapt plan positioning, messaging, and customer education for global markets.
- • Build scalable portfolio frameworks for messaging, launches, and customer-facing plan education.
🎯 Requirements
- • Have led product marketing for consumer subscriptions and have been accountable for quarterly growth and monetization targets, including paid adoption and free-to-paid conversion.
- • Bring sound judgment on monetization, pricing, and packaging, and know how to collaborate with Product, Pricing, and Growth on decisions that balance customer value and business needs.
- • Can turn customer research, market signals, competitive analysis, and behavioral data into actionable positioning and product recommendations.
- • Have built compelling premium positioning and value propositions that clearly communicate why distinct paid plans matter to customers.
🏖️ Benefits
- • We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
- • Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws.
- • We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
Skills & Technologies
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About OpenAI, Inc.
OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.
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