Product Marketing Manager

📋 Description

• • As a Product Marketing Manager on the Agent Product Marketing Team at Zillow Group, you will help shape how partners engage with Zillow’s products, programs, and growth opportunities by defining value propositions, influencing go-to-market strategy, and bringing partner-facing experiences to market.
• • Day to day, you will develop marketing and go-to-market strategies with product teams, lead cross-functional coordination across the product roadmap, create and refine messaging and positioning, partner with product and business operations to inform roadmap priorities, build deep understanding of agent and partner needs through research and feedback, collaborate with field marketing and lifecycle teams to translate product value into customer communications, and act as an internal advocate for your product area to align teams around customer needs and business goals.
• • The Agent Product Marketing Team connects customer and partner insight to product and business strategy, working across product, business operations, sales, and marketing to ensure Zillow’s offerings are grounded in real customer needs and clearly communicated to the people we serve.
• • In this role, you will develop strategic thinking, sharpen customer insight, build alignment across cross-functional teams, turn insights into positioning and launch plans, and help shape thoughtful go-to-market approaches for evolving products and programs, driving product adoption and business growth.