Product Marketing Manager

Cohere Inc.

Job Overview

Location

Toronto

Job Type

Full-time

Full Job Description

📋 Description

• Partner with product managers to identify key value propositions and target markets for AI products, and develop data-driven marketing campaigns to drive customer demand and product adoption
• Design and execute comprehensive go-to-market strategies across the entire buyer journey — from awareness to conversion and retention — for enterprise SaaS AI products including LLMs, RAG, and agent-based systems
• Lead end-to-end product launches from beta to general availability, ensuring alignment across engineering, sales, and marketing teams and achievement of defined adoption and revenue targets
• Create and manage sales enablement materials including battle cards, product demos, one-pagers, and training programs to empower global sales teams with consistent messaging and technical understanding of Cohere’s AI offerings
• Develop and oversee content marketing initiatives including whitepapers, case studies, blog posts, and webinars that communicate product capabilities and business outcomes to technical and executive audiences
• Maintain consistent brand voice and tone across all customer-facing content, ensuring alignment with corporate messaging and market positioning
• Conduct in-depth competitive analysis on AI platform vendors to inform product positioning, pricing strategy, and marketing messaging, and translate insights into actionable go-to-market recommendations
• Collaborate with cross-functional teams including data scientists, software engineers, designers, and customer success to ensure marketing initiatives reflect product reality and customer needs
• Work with external partners and agencies to coordinate timely delivery of marketing assets and campaigns while meeting business objectives and deadlines
• Own the narrative around Cohere’s differentiated technology advantages, translating complex AI capabilities into clear, compelling value propositions for enterprise buyers
• Drive market awareness and thought leadership through strategic messaging that positions Cohere as a leader in enterprise AI infrastructure
• Monitor campaign performance metrics and iterate on strategies to optimize ROI, lead generation, and pipeline velocity
• Serve as the primary marketing liaison between product, sales, and engineering teams to ensure alignment on product roadmap, customer feedback, and market requirements
• Translate technical features of AI models into business outcomes that resonate with CTOs, CIOs, and engineering decision-makers in enterprise organizations
• Maintain up-to-date knowledge of AI trends, LLM advancements, and RAG implementation patterns to ensure marketing materials remain technically accurate and industry-relevant
• Advocate for customer voice within product development cycles by synthesizing market feedback and sharing insights with product and engineering leadership

🎯 Requirements

• 5+ years of product marketing experience in enterprise software and SaaS
• Demonstrated experience with LLMs and RAG technologies
• High level of technical acumen and ability to understand complex AI systems
• Strong ability to operate in a fast-moving, rapidly evolving AI environment
• Excellent verbal and written communication skills
• Strong sense of ownership and diplomatic interpersonal skills

🏖️ Benefits

• 6 weeks of vacation (30 working days)
• Full health and dental benefits with separate mental health budget
• 100% parental leave top-up for up to 6 months
• Weekly lunch stipend, in-office lunches, and snacks
• Personal enrichment benefits for arts, culture, fitness, well-being, quality time, and workspace improvement
• Remote-flexible work with offices in Toronto, New York, San Francisco, London, and Paris, plus co-working stipend

Skills & Technologies

Remote

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Cohere Inc.

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About Cohere Inc.

Cohere provides large language models and retrieval-augmented generation APIs for enterprise developers to embed conversational AI, search, summarization, and content generation into applications. Founded in 2021 by former Google Brain researchers, the company offers cloud and on-premise deployment, fine-tuning tools, and multilingual support to help organizations automate workflows, improve customer support, and analyze unstructured data while maintaining data privacy and security controls.

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