Product Marketing Manager

📋 Description

• • At Gorilla, we are at the forefront of transforming the energy industry, leveraging cutting-edge data solutions to drive a lower-carbon future. We specialize in delivering efficient, reliable, and flexible SaaS solutions for data processing and analysis within the energy sector. Our mission is to accelerate digital transformation, maximize client ROI, and contribute significantly to achieving net-zero emissions through innovative technology and data-driven insights.
• • As a Product Marketing Manager (IC4) at Gorilla, you will be instrumental in executing our market insight and go-to-market strategies. This role demands a structured, execution-oriented individual capable of influencing stakeholders and building scalable Go-To-Market (GTM) systems, thriving even in ambiguous environments. You will collaborate closely with our existing Product Marketing Manager to ensure strategic alignment and seamless execution. Together, you will serve as the crucial link between market intelligence, product development, and commercial success, ensuring that customer needs and market opportunities are the driving force behind Gorilla's growth.
• • The core mission of this role is to lead comprehensive market research, rigorously validate product-market fit, and develop robust positioning and messaging frameworks that can scale effectively across enterprise and international markets. With a significant degree of autonomy, you will design innovative GTM approaches to reach new audiences, sharpen Gorilla's competitive edge, and directly influence product roadmap priorities and strategic direction by engaging with senior leadership.
• • *What You’ll Do:**
• • *Problem-Solution Fit and Strategic Validation:**
• • Spearhead market research initiatives to accurately size market opportunities, deeply understand evolving customer needs, and meticulously map the competitive landscape.
• • Translate complex research findings into clear, actionable recommendations that will shape product direction, prioritize roadmap development, and define our GTM focus.
• • Define and validate Ideal Customer Profiles (ICPs) and detailed buyer personas through structured interviews, qualitative feedback, and robust data-driven analysis.
• • Rigorously test and validate value propositions by conducting customer discovery sessions, analyzing win-loss insights, and performing in-depth competitor analysis.
• • Ensure all market research is meticulously packaged into easily digestible and usable assets that foster strong cross-functional alignment and understanding.
• • *Market Activation and Go-to-Market Strategy:**
• • Develop compelling product positioning and messaging tailored specifically for enterprise buyers and diverse international markets.
• • Partner proactively with Product, Sales, Marketing, and RevOps teams to design and implement repeatable, scalable GTM playbooks for new product launches and market expansions.
• • Orchestrate and drive the execution of product launches across all relevant functions, including content creation, sales enablement, product readiness, and sales team preparedness.
• • Establish key performance indicators (KPIs) and comprehensive dashboards to meticulously track GTM performance, identify areas for improvement, and drive continuous iteration.
• • *Customer and Market Influence:**
• • Cultivate strong, collaborative working relationships with key customers, dedicated sales teams, and internal stakeholders to continuously gather critical market intelligence.
• • Synthesize gathered insights into actionable guidance and strategic recommendations for both product development and commercial teams.
• • Shape compelling narratives that resonate deeply with C-level buyers and bolster Gorilla's position as a thought leader, primarily through strategic content development, effective enablement programs, and impactful customer proof points.
• • Act as the internal "voice of the market" by proactively identifying and surfacing emerging patterns, potential risks, and significant opportunities to relevant teams and leadership.
• • This role is perfect for a strategic thinker with a proven ability to execute and a passion for understanding market dynamics and translating them into commercial success. You will be a key player in shaping the future of Gorilla's product offerings and market penetration.