Job Overview
Location
San Francisco, CA; Washington, D.C.
Job Type
Full-time
Category
Software Engineering
Date Posted
June 22, 2026
Full Job Description
📋 Description
- • Define and execute go-to-market and pricing strategies for AI products, guiding them from beta to General Availability.
- • Develop positioning and messaging that translates complex AI capabilities—such as embeddings and LLMs—into clear, benefit-driven narratives for non-technical buyers.
- • Independently produce core sales enablement assets including pitch decks, battlecards, product videos, and interactive demos.
- • Partner closely with Product Management to achieve product-market fit by leveraging customer data and research to inform product roadmap decisions.
- • Integrate product messaging seamlessly into broader marketing campaigns alongside cross-functional marketing teams.
- • Serve as the primary bridge between Planet’s edge AI development teams and the market, ensuring technical capabilities are effectively communicated to customers and stakeholders.
- • Establish bidirectional feedback loops with customers to inform product development and refine value propositions.
- • Arm sales and marketing teams with competitive insights, messaging frameworks, and content tailored to diverse buyer personas.
- • Present internally and externally at events, webinars, and industry forums to evangelize Planet’s AI-powered geospatial solutions.
- • Maintain a deep understanding of customer challenges in commercial, environmental, and humanitarian sectors to align product narratives with real-world use cases.
- • Leverage AI tools proactively in daily workflows to generate messaging, accelerate content creation, and enhance execution efficiency.
- • Collaborate with global sales teams to adapt messaging and strategies for international markets.
- • Translate Planet’s unique near-daily Earth imaging data into compelling AI-driven product stories that differentiate the company in a crowded market.
- • Ensure all marketing materials reflect Planet’s mission to use space to help life on Earth, aligning messaging with humanitarian and environmental impact.
🎯 Requirements
- • Bachelor of Arts or Science Degree
- • 6+ years of B2B, product, or solutions marketing experience
- • AI-native builder mindset with active use of AI tools in daily workflow
- • Strong technical creative skills with ability to independently produce product videos, visual assets, and interactive prototypes
- • Track record of positioning and marketing B2B/enterprise products, particularly zero-to-one AI or highly technical SaaS offerings
- • Experience partnering with product, sales, and executive stakeholders and communicating effectively across leadership
🏖️ Benefits
- • Comprehensive Medical, Dental, and Vision plans
- • Health Savings Account (HSA) with a company contribution
- • Generous Paid Time Off in addition to holidays and company-wide days off
- • 16 Weeks of Paid Parental Leave
- • Home Office Reimbursement
- • Monthly Phone and Internet Reimbursement
- • Tuition Reimbursement and access to LinkedIn Learning
- • Equity
- • Commuter Benefits (if local to an office)
- • Volunteering Paid Time Off
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Planet Labs PBC
Planet Labs operates the world’s largest constellation of Earth-imaging satellites, delivering daily 3–5 m resolution imagery and high-resolution 50 cm tasking. Founded in 2010, the public benefit corporation serves agriculture, government, finance, and sustainability markets via a cloud-native platform that enables rapid analytics and change detection across the globe.
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