Product Marketing Manager, Content

📋 Description

• • As a Product Marketing Manager, Content at Gravity Climate Inc., you will be at the forefront of shaping our brand narrative and driving market recognition through exceptional content creation. This role is designed for a strategic storyteller and a prolific writer who thrives on building a robust content engine from the ground up. You will be instrumental in crafting compelling narratives, developing impactful campaigns, and producing a wide array of content assets that not only break through the industry noise but also establish Gravity as a leading name in carbon and energy management.
• • Your primary responsibility will be to own and manage Gravity's entire content engine and calendar. This involves meticulously planning, writing, and publishing content that strategically guides prospects and customers through every stage of the buyer's journey – from initial awareness and consideration to conversion and expansion. You will ensure that our content consistently educates, engages, and persuades our target audience.
• • A key aspect of this role is building and refining systems to efficiently translate core messaging and product capabilities across diverse content formats. This includes developing engaging advertisements, informative blog posts, persuasive case studies, targeted email campaigns, concise one-pagers, compelling webpages, and in-depth white papers. Your ability to adapt messaging for different channels and audiences will be crucial for maximizing reach and impact.
• • You will be tasked with developing and executing comprehensive go-to-market content strategies for new product launches and significant updates. This content will be designed to drive maximum engagement and adoption across the entire sales funnel. Furthermore, you will create essential sales enablement materials that empower our sales team with the knowledge and tools they need to effectively demo our platform and close deals.
• • A critical function of this role is to create and maintain centralized messaging frameworks. These frameworks will ensure absolute consistency in our brand voice, positioning, and value proposition across all segments and personas. You will be the guardian of our messaging, ensuring that every piece of content reflects a unified and powerful brand identity.
• • To excel in this position, you must become a deep expert on our customers and the broader market landscape. This involves actively gathering customer success stories, conducting thorough market research, and synthesizing complex market trends into clear, differentiated, and resonant messaging and positioning. Your insights will directly inform our content strategy and product development.
• • You will leverage cutting-edge AI tools to significantly accelerate content creation processes. This role embraces the power of AI writing and research tools to scale content production efficiently without compromising on quality. You will also play a key role in establishing best practices for AI-assisted content creation across the marketing team, ensuring we remain at the forefront of content innovation.
• • Collaboration is paramount. You will partner closely with cross-functional teams including Marketing, Product, Sales, Climate Strategy, and senior leadership. Together, you will collaboratively develop our overarching content vision and translate complex technical product capabilities and strategic initiatives into compelling content that truly resonates with our target buyers and stakeholders.
• • This role offers a unique opportunity to make a foundational impact at a rapidly growing company that is actively transforming the sustainability and energy sectors. As an early member of our team, you will not only shape our content strategy but also play a transformational role in our company culture, laying the groundwork for Gravity's long-term content and go-to-market success.