Product Marketing Manager, Engagement & Enablement

Oneleet Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end creation of all sales enablement collateral including one-pagers, battlecards, competitive comparison tables, objection-handling guides, ROI/TCO frameworks, and custom sales decks tailored to mid-market prospects and strategic accounts.
• Build the product marketing content library from scratch—there is no inherited material—designing assets that directly influence B2B buying decisions in the cybersecurity and compliance space.
• Partner directly with Sales and Customer Success teams to identify recurring objections and gaps in collateral, then rapidly develop targeted materials to close those gaps before deals stall.
• Create and manage a white paper and research content program: from ideation and outlining to conducting interviews with engineering and security experts, drafting, briefing designers, and distributing authoritative content on SOC 2, ISO 27001, compliance automation, and security program maturity.
• Develop point-of-view content that positions Oneleet as the category-defining platform in cybersecurity and compliance, translating deep technical capabilities into clear, compelling narratives that resonate with CTOs, CISOs, heads of engineering, and compliance leaders.
• Own the competitive intelligence program: continuously monitor the market landscape, update battlecards, synthesize win/loss patterns, and translate insights into actionable positioning guidance that arms sales teams to win against specific competitors without sounding defensive.
• Build and maintain detailed comparison frameworks—feature tables, methodology comparisons, pricing narratives—that withstand scrutiny in high-stakes sales conversations.
• Collaborate with Product to define launch messaging, positioning, and collateral for new features, ensuring product updates are framed around customer outcomes rather than technical features.
• Maintain a living messaging architecture encompassing buyer personas, value propositions, and use case narratives to ensure consistency across all customer-facing content.
• Conduct regular customer interviews and win/loss analyses to uncover buyer motivations, evaluation criteria, and decision triggers, then feed insights back into messaging, collateral, and the product roadmap.
• Develop a deep understanding of the mid-market buyer (100–2,000 employees), including their compliance pressures, internal stakeholders, procurement timelines, and trust-building triggers.
• Craft custom presentations and pitch materials for high-stakes deals, adapting content to reflect a prospect’s industry, pain points, and decision-making context.
• Produce both high-impact long-form content (white papers, research reports) and concise, punchy collateral (one-pagers, battlecards) with equal excellence within the same week.
• Act proactively—do not wait for requests—from monitoring competitor releases, reading customer reviews, attending deal reviews, and anticipating content needs before they’re asked for.
• Defend a clear, well-researched point of view on Oneleet’s market positioning with conviction, even in the face of skepticism.
• Ensure all content is strategically aligned, technically credible, and practically useful—Sales teams must actively fight over and use your materials to close deals.

🎯 Requirements

• 3–6+ years of experience in product marketing, content marketing, or solutions marketing at a B2B SaaS company
• Proven ability to build high-impact sales collateral: battlecards, competitive comparison tables, custom sales decks, objection-handling frameworks, ROI/TCO models
• Exceptional writing ability with demonstrated skill in producing both technically credible long-form content and punchy, high-converting short-form materials
• Strong research instincts: experience interviewing customers, synthesizing competitive data, and turning raw insights into strategic narratives
• Direct experience working with Sales and Customer Success teams to deliver custom materials on tight timelines
• Comfort owning projects end-to-end with minimal oversight: setting briefs, driving processes, and delivering outputs independently

🏖️ Benefits

• Comprehensive health & wellness benefits
• 20 days PTO per year, plus 8 floating holidays
• Remote work culture
• Team off-sites in locations such as Amsterdam and Italy
• Competitive compensation & equity

Skills & Technologies

Remote

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Oneleet Inc.

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About Oneleet Inc.

Oneleet provides a cybersecurity compliance automation platform that maps enterprise security controls to SOC 2, ISO 27001, HIPAA, and PCI-DSS frameworks. The software ingests evidence from cloud services, endpoint tools, and ticketing systems, continuously monitors configurations, and generates auditor-ready documentation and gap reports. Organizations use it to reduce manual work, accelerate certification timelines, and maintain ongoing compliance through automated evidence collection and remediation guidance.

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