Job Overview
Location
Boston, MA
Job Type
Full-time
Category
Marketing
Date Posted
July 2, 2026
Full Job Description
đź“‹ Description
- • Own pod-level go-to-market (GTM) strategy and execution for new features and enhancements in invoicing, billing, payments experience, and expense/procurement integrations for Enterprise Accounts.
- • Define and evolve positioning and messaging for admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholders.
- • Maintain a live competitive intelligence view of how key market competitors handle admin portals, invoicing, expense integrations, and procurement, translating insights into differentiation, objection handling, and roadmap input.
- • Support product-led growth initiatives by partnering with Product and Lifecycle Marketing on in-product messaging, experiments, and campaigns to drive adoption and expansion of financial workflow features.
- • Partner with Product and Design teams to influence roadmap priorities using customer insights, market data, and feedback from enterprise users.
- • Enable customer-facing teams (Sales, Customer Success, Support) with sales enablement materials including talk tracks, battlecards, value propositions, discovery questions, ROI framing, sales decks, 1-pagers, plays, and email templates.
- • Measure and report the impact of GTM launches and product-led growth initiatives using data to iterate on strategies and improve activation, usage, and retention metrics.
- • Act as the voice of the enterprise customer by analyzing customer interviews, win/loss reviews, and feedback to represent user needs to Product and GTM stakeholders and refine messaging and enablement.
- • Build and scale repeatable GTM processes for complex enterprise product releases with a focus on administrative and financial workflow solutions.
- • Translate technical admin and workflow capabilities into sales-ready solutions by clearly defining problems solved, target personas, and how offerings integrate into broader enterprise solutions.
- • Operate across both product-led growth motions (in-product onboarding, prompts, experiments) and traditional sales-led GTM approaches.
- • Collaborate cross-functionally with Marketing, Sales, Customer Success, Demand Gen, and Product teams to align on and execute shared GTM plans.
- • Maintain an ownership mindset in ambiguous, evolving spaces with equal strength in creative storytelling and analytical thinking.
- • Travel up to 5 days per quarter for Together Weeks, team gatherings, and other in-person events as needed.
🎯 Requirements
- • 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases.
- • Proven track record developing positioning and go-to-market strategies for corporate/enterprise audiences.
- • Experience turning admin/workflow capabilities into sales-ready solutions by clearly articulating problems solved, target personas, and enterprise bundling.
- • Demonstrated experience owning GTM for a product from positioning and launch planning through adoption and ongoing optimization.
- • Hands-on experience building sales enablement materials including talk tracks, battlecards, value props, discovery questions, objection handling, ROI framing, decks, 1-pagers, plays, and email templates.
- • Competitive intelligence & differentiation experience in B2B software.
🏖️ Benefits
- • Market competitive salary with bonus target ($115,000–$157,000 annual cash compensation range)
- • Stock options
- • 12 paid holidays
- • Flexible PTO
- • 401K with ezCater match
- • Health, dental, and FSA benefits
- • Long-term disability insurance
- • Mental health and family planning resources
- • Remote-hybrid work options: from Boston office, home, or a mix of both
- • Employee meal program when working in the office
- • Opportunities for career growth in a high-performing, innovative environment
- • Autonomy and responsibility in shaping enterprise product marketing strategy
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About ezCater, Inc.
Founded in 2007 and headquartered in Boston, Massachusetts, ezCater operates an online marketplace that connects businesses with local restaurants and caterers for corporate meals, events, and recurring catering needs across the United States. The platform offers ordering, scheduling, invoicing, analytics, and customer support tools designed for office administrators and event planners. ezCater partners with thousands of restaurants and caterers, providing businesses with curated menus, dietary filtering, on-time delivery tracking, and consolidated billing. The company has raised over $320 million in venture capital and serves more than 100,000 companies nationwide, positioning itself as a leading corporate catering solution.
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