Product Marketing Manager (RBP)

Second Nature Health Inc.

Job Overview

Location

Remote, USA

Job Type

Full-time

Full Job Description

📋 Description

• Own and evolve messaging, positioning, and value propositions for the Resident Benefits Package (RBP) products to align with internal training, external collateral, and product launches.
• Audit existing RBP messaging across all channels to identify gaps, inconsistencies, and opportunities for improvement.
• Collaborate with Product teams to ensure RBP messaging remains synchronized with product evolution and market needs during launches.
• Analyze property manager and resident adoption and engagement data to inform Product and UX optimization decisions.
• Partner with the Partnerships team to ensure consistent, cohesive RBP messaging across all third-party product partners.
• Develop and maintain partner-facing materials, including one-pagers, decks, and value story guides that reinforce RBP positioning.
• Work with Enablement to deliver messaging rollouts through sales decks, battlecards, training materials, and product documentation.
• Serve as the primary Product Marketing Manager (PMM) owner for RBP product launches, driving the full go-to-market bill of materials from kickoff to enablement delivery.
• Own launch-critical assets including the overview deck, positioning document, messaging document, one-pager, and battlecard; coordinate with Content, Creative, and Enablement teams on asset production.
• Represent PMM in cross-functional launch meetings alongside Product, Enablement, Support, Legal, and RevOps to keep GTM workstreams on schedule and unblocked.
• Track launch progress, proactively flag risks, and escalate blockers to executive sponsors.
• Conduct post-launch reviews to measure messaging effectiveness, sales adoption, and customer response, and feed insights into future launches.
• Lead ongoing competitive intelligence efforts, tracking competitor moves, market trends, and customer pain points.
• Build and maintain competitive assets such as battlecards, win/loss analyses, and positioning guides to equip Sales and Customer Success teams.
• Conduct interviews with prospects, customers, and internal stakeholders to surface messaging gaps and strategic opportunities.
• Translate competitive and customer insights into actionable recommendations and present findings to cross-functional teams to drive alignment.
• Support end-to-end product and initiative launches, ensuring Sales, Success, and Marketing teams are equipped with current, consistent messaging at every stage.
• Develop and maintain detailed documentation for Ideal Customer Profiles (ICP) and buyer personas, ensuring they are actively used in campaign targeting, sales training, and product feedback loops.
• Keep ICP and persona documentation current and relevant as RBP products scale.
• Drive measurable business outcomes including increasing top-of-funnel leads, MQLs, and SALs; improving RBP win rates in RBP-only and bundled deals; and increasing RBP activation rates.
• Monitor and optimize GTM effectiveness using qualitative feedback and quantitative performance metrics.
• Leverage AI tools across the PMM workflow—including customer insight synthesis, competitive research, messaging iteration, enablement content creation, and analysis—to scale output.
• Build reusable AI workflows, prompts, or custom skills that enhance team-wide productivity, not just personal efficiency.
• Critically edit and pressure-test AI-generated output, treating first drafts as starting points and knowing when to discard them.

🎯 Requirements

• 3–5 years of product marketing experience with B2B required; B2B2C preferred.
• Proven experience refining and scaling product messaging across teams and channels.
• Experience creating marketing collateral such as web pages, explainer videos, sales decks, and email campaigns.
• Ability to explain technical concepts in simple, accessible terms for non-technical audiences.
• Highly organized and self-directed, with a track record of turning ambiguity into clear action and results.
• Strong collaborator with cross-functional teams across Product, Sales, and Customer Success.

🏖️ Benefits

• Medical, Dental, Vision, Life Insurance, and 401K Plan.
• Work remotely from anywhere in the US.
• Open PTO and sick days.
• Supportive team environment focused on career growth and development.
• Opportunity to join a fast-growing startup at the ground floor of an emerging category.
• Inclusive, diverse culture that respects all backgrounds.

Skills & Technologies

Remote

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Second Nature Health Inc.

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About Second Nature Health Inc.

Second Nature Health delivers an evidence-based digital program for sustained weight loss and type 2 diabetes remission. Combining registered dietitians, health coaches, and AI-driven behavior-change tools, the platform provides personalized nutrition, physical activity, and psychological support. Clinically validated in partnership with the NHS, the service integrates with wearable devices and electronic health records to track biomarkers and deliver real-time feedback, aiming to reduce long-term healthcare costs for insurers and employers.

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