Product Marketing Senior Consultant

📋 Description

• • The Product Marketing Senior Consultant at Allstate plays a pivotal role in shaping the positioning, go-to-market strategy, and growth of property insurance products, directly influencing how customers perceive and engage with the company’s offerings.
• • Day to day, the role involves contributing to differentiated product positioning and messaging, translating consumer insights into actionable strategies, assisting with new product launches across channels, conducting market and competitive analysis, building cross-functional relationships, preparing leadership presentations, and managing projects from planning to execution with support as needed.
• • Allstate is a 90+ year industry leader in insurance innovation, known for pioneering safety advocacy, pricing sophistication, telematics, and identity protection, with a mission to protect families and belongings from life’s uncertainties through data-driven, customer-centric solutions.
• • In this role, you will develop strategic marketing expertise, strengthen cross-functional collaboration skills, gain exposure to analytics and creative development, and make measurable impacts on product success while advancing your ability to think independently and adapt to evolving challenges.