Programmatic Analyst, Inventory Enablement & Optimization

Roku, Inc.

Job Overview

Location

New York, New York

Job Type

Full-time

Full Job Description

📋 Description

• Roku is changing how the world watches TV.
• The company is the #1 TV streaming platform in the U.S., Canada, and Mexico.
• The Revenue Operations team aims to align advertising sales, marketing, and client services to maximize yield, drive ad revenue growth and enhance efficiency within an organization.
• The Inventory Optimization team owns the processes and analytics to maximize the value of Roku's ad platform.
• The role is focused on Roku's programmatic business, presenting the candidate with an opportunity to take part in a fast-growing revenue stream at Roku.
• The candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment.
• The position will report to the Sr Manager, Inventory Enablement and Optimization.
• The estimated annual salary for this position is between $140,000 and $150,000 annually.
• Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
• This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.
• We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact.
• Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly.
• Above all, they bring curiosity, adaptability, and sound judgment.
• The role involves developing and maintaining a strong understanding of Roku's programmatic ad ecosystem, Roku's partners, how they're integrated, and suggesting updates to our integration based on analysis to increase yield.
• The role involves helping drive analysis of our overall programmatic stack from the bid level to impressions, along with spend patterns, to ensure the health and yield from each partner, and keeping stakeholders informed of any trends.
• The role involves facilitating troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently.
• The role involves leveraging Roku's Big Data to produce actionable reporting for the programmatic business, while automating routine analysis where possible.
• The role involves working closely with Product Management to develop proprietary tools that address inventory management challenges across both direct and programmatic transaction types.
• The role involves collaborating with cross-functional teams, including Sales, Ad Operations, and Finance, to align programmatic strategies with broader business objectives.
• The role involves monitoring and analyzing KPIs for programmatic campaigns, providing regular updates and actionable recommendations for optimizations.
• The role involves communicating findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports.
• The role involves staying informed of industry trends and competitive developments to identify opportunities for growth and innovation.

🎯 Requirements

• 4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role.
• Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience.
• Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs; experience with OTT/CTV a plus.
• Excellent command of Excel, understanding of SQL and working with large datasets.
• Experience creating reports with data visualization platforms like Tableau, Looker, etc.
• Analytical, project management, and detail-oriented personality.
• Self-starter, comfortable working autonomously in a fast-paced, growing environment.

🏖️ Benefits

• Health insurance.
• Equity awards.
• Life insurance.
• Disability benefits.
• Parental leave.
• Wellness benefits.
• Paid time off.

Skills & Technologies

Python

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Roku, Inc.

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About Roku, Inc.

Roku, Inc. is a pioneer in streaming technology. The company provides a platform for users to discover and watch TV, movies, and other video content through its streaming devices and smart TV operating system. Roku's business model is driven by hardware sales, advertising revenue generated on its platform, and content distribution partnerships. It operates in the consumer electronics and digital advertising industries, offering a wide range of streaming players and smart TVs that enable access to thousands of channels and apps. Roku's ecosystem facilitates content discovery and viewing for millions of users worldwide.

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