Remote Social Media Strategist - Barbados

Brafton Inc.

Job Overview

Location

Bridgetown

Job Type

Full-time

Full Job Description

📋 Description

• Develop and execute comprehensive organic and paid social media strategies across all major platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok to drive client engagement, brand awareness, and lead generation.
• Create, curate, and schedule high-quality social content tailored to client industries, audience demographics, and platform-specific best practices, ensuring alignment with overall content marketing goals.
• Monitor, analyze, and report on social media performance metrics including reach, engagement, impressions, click-through rates, and conversion data using native platform analytics and third-party tools.
• Collaborate with content creators, SEO specialists, and account managers to ensure cohesive messaging across blogs, videos, infographics, and web content that supports integrated marketing campaigns.
• Stay current with evolving social media trends, algorithm changes, and emerging platform features to recommend strategic adjustments and innovative content formats.
• Manage client social media calendars with precision, ensuring timely publishing, consistent brand voice, and adherence to client guidelines and approval workflows.
• Engage with followers and communities through responsive commenting, direct messaging, and community management to foster brand loyalty and positive sentiment.
• Conduct competitive social media audits and benchmark analyses to identify opportunities for differentiation and performance improvement relative to industry peers.
• Translate client business objectives into measurable social media KPIs and present clear, data-driven performance reports to internal teams and clients on a regular basis.
• Work autonomously in a fully remote environment while maintaining strong communication with the VP of Social Media and cross-functional teams across global time zones.
• Adapt quickly to shifting client priorities and campaign demands, balancing multiple accounts with high attention to detail and deadline adherence.
• Continuously refine content strategies based on performance insights and audience feedback to maximize ROI and client satisfaction.
• Participate in team brainstorming sessions, strategy reviews, and knowledge-sharing initiatives to elevate the collective expertise of Brafton’s social media practice.
• Maintain up-to-date knowledge of platform advertising policies, ad targeting options, budget allocation best practices, and paid social campaign optimization techniques.
• Ensure all published content complies with brand safety standards, copyright regulations, and accessibility guidelines.
• Proactively identify content gaps or underperforming assets and propose data-backed improvements to enhance overall social media effectiveness.

🎯 Requirements

• Proven experience developing and managing organic and paid social media campaigns for B2B or B2C clients
• Expertise in using social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, Meta Business Suite, LinkedIn Campaign Manager)
• Strong written and verbal communication skills with ability to adapt tone for diverse audiences and platforms

🏖️ Benefits

• 100% remote work with flexibility across Caribbean time zones
• Contract position offering autonomy and creative freedom
• Opportunity to work with a globally recognized content marketing firm

Skills & Technologies

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

Brafton Inc.

Visit Website

About Brafton Inc.

Brafton is a content marketing agency founded in 2008 that provides strategy, creation, and distribution services for articles, graphics, video, and email campaigns. It serves mid-market and enterprise clients across North America, Europe, and APAC, delivering data-driven editorial calendars, SEO research, and performance analytics through in-house writers, designers, and videographers. Offerings include blog management, eBooks, infographics, case studies, and social media assets, supported by proprietary technology and dedicated account teams. The company operates from Boston headquarters and additional offices in Chicago, San Francisco, London, and Sydney.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.