Research Analyst - GERMAN speaking - (m-w-d)

📋 Description

• • Are you a curious and analytical mind with a passion for understanding how brands connect with their audiences in the digital realm? Do you thrive on uncovering insights from data and translating them into compelling narratives that drive business success? If so, Cision, a global leader in PR, marketing, and social media management technology, is seeking a talented Research Analyst fluent in German and English to join our dynamic Professional Services team, working remotely within Germany.
• • In this pivotal role, you will be at the forefront of helping our clients navigate the complex landscape of brand perception, consumer behavior, and industry trends. You will dive deep into social media and digital data, transforming raw information into actionable intelligence that empowers clients to optimize their strategies and achieve their business objectives. This is an opportunity to make a tangible impact, contributing to the growth and success of leading brands by providing them with the insights they need to thrive.
• • As a Research Analyst, you will tackle intriguing questions such as: How does a brand's performance stack up against its competitors? What adjustments to a social media content strategy are necessary to align with a company's overarching business goals? Based on historical Key Performance Indicators (KPIs), how can a company elevate its social media performance? Your work will directly influence client strategies, helping them understand their market position, connect with their target audiences more effectively, and ultimately drive measurable results.
• • Your responsibilities will encompass a broad range of analytical and strategic tasks. You will be instrumental in analyzing vast datasets from social media and digital platforms, identifying key trends, audience behaviors, and cultural nuances that impact brand performance. A significant part of your role will involve crafting sophisticated, client-facing presentations. These presentations will not just present data, but tell a compelling, data-driven story, meticulously tailored to the specific business objectives of each client. You will learn to connect the dots between social media conversations, audience sentiment, and concrete performance metrics, surfacing opportunities for improvement and innovation.
• • Collaboration and independence will be key components of your daily work. You will manage research projects from inception to completion, demonstrating strong personal accountability and project management skills. While working autonomously, you will also be an integral part of a diverse and supportive team, learning from colleagues with varied backgrounds and experiences. This collaborative environment fosters a shared hunger for understanding people and a commitment to delivering exceptional insights.
• • You will gain a comprehensive understanding of the full suite of Brandwatch products, leveraging these powerful tools to conduct both quantitative and qualitative analyses. Your ability to translate complex data into clear, engaging, and actionable narratives will be paramount. You will be expected to execute research plans with precision and build compelling stories that resonate with clients, providing strategic guidance that aligns with their broader business goals.
• • This role is ideal for someone who possesses a strong analytical foundation, a keen understanding of marketing and social media dynamics, and the ability to think strategically from a client's perspective. You will be comfortable with business writing, client communication, and presentation delivery, with experience in direct client interaction being a significant advantage. Your technical aptitude will allow you to quickly master new software, and your proficiency in Excel and PowerPoint will be essential for data manipulation and presentation development. While full training on Brandwatch software will be provided, prior familiarity with social media analytics tools will be beneficial. Ultimately, you will be empowered to make a significant impact, contributing to Cision's mission of helping brands and organizations connect with their audiences and achieve their business objectives.