Sales Executive, National Grocery (Remote)

📋 Description

• • Avery Dennison is seeking a highly motivated and results-driven Sales Executive to join our National Grocery Team, focusing on driving the adoption and budget allocation towards Vestcom Media Solutions (VMS) products and services within CPG Shopper teams.
• • This pivotal role demands a seasoned sales professional with a proven history of generating substantial revenue growth through consultative, top-tier selling strategies. You will be instrumental in forging and nurturing relationships with large, complex retailers, CPG companies, and media agencies, leveraging your expertise to secure significant media spend.
• • The ideal candidate will possess a deep understanding of the internal workings of major retail organizations, specifically Albertsons and Kroger. This includes a nuanced knowledge of their Marketing, Merchandising, and Operations strategies and processes, coupled with an established network of contacts within CPG Shopper teams who manage media expenditures at these key retailers.
• • This position requires a strategic visionary with a creative mindset, a proactive approach, strong analytical capabilities, and the adeptness to effectively sell and negotiate a differentiated in-store media solution. Your success will be measured by your ability to implement innovative business strategies that lead to the closure of key opportunities within your assigned CPG accounts, with a primary focus on driving revenue growth and expanding client engagement.
• • You will be responsible for leading the formulation and execution of comprehensive sales strategies and plans tailored to your assigned CPG sales teams. This involves penetrating and developing high-level customer relationships with senior leadership, ensuring alignment and buy-in for VMS solutions.
• • A critical aspect of this role is collaborating closely with retailer retail media networks and merchandising departments to facilitate the seamless implementation of Vestcom Media Solutions across Albertsons and Kroger stores nationwide. This requires a deep understanding of retailer ecosystems and the ability to navigate complex organizational structures.
• • You will be tasked with directly engaging with CPG Shopper Teams at the local level to secure media spend that supports VMS products and services. This necessitates a confident and compelling delivery of the Vestcom shelf-edge value proposition, influencing clients through a robust understanding of our solutions, products, and services.
• • Strong analytical skills are paramount. You must be able to dissect key retailer and CPG measurement criteria, understanding both topline and bottom-line metrics to demonstrate the tangible value of VMS.
• • Exceptional listening skills are essential, enabling you to truly understand client needs and apply creative problem-solving abilities to tailor VMS offerings.
• • This role involves carrying an individual sales quota in the tens of millions, underscoring the significant revenue responsibility and opportunity.
• • You will own the prospecting approach, developing compelling presentations and proposals that clearly position VMS as the premier choice for shopper media value.
• • Effective management of the sales pipeline is crucial, ensuring consistent close rates to achieve and exceed sales goals.
• • You will be responsible for providing detailed and accurate sales forecasting, utilizing our existing CRM tool to maintain visibility and drive performance.
• • Continuous monitoring of customer, market, and competitor activity is expected, with the ability to provide actionable feedback to company leadership to inform strategic decisions.
• • A keen ability to understand evolving market dynamics and to evangelize and execute next-generation solutions, particularly in the digital space, is vital for long-term success.
• • You will represent VMS at key industry tradeshows and local retailer and marketing events, acting as a brand ambassador.
• • Cross-functional collaboration with other members of the Vestcom Executive, Marketing, Strategy, Business Development, Finance, Solutions, and Shopper teams is integral to supporting the sales process and ensuring client success.
• • Ensuring compliance with all internal policies, procedures, and internal controls in accordance with the Sarbanes-Oxley Act of 2002 Section 404 is a fundamental requirement of this role.
• • This role offers a unique opportunity to shape the future of in-store media and drive significant growth for both Avery Dennison and its clients within the national grocery sector.