Sales Manager, Backflow and Strainers

📋 Description

• • Own and execute a national sales strategy for Watts’ backflow prevention and strainer portfolio, translating corporate revenue targets into regional action plans that penetrate the plumbing-wholesale channel and accelerate market-share growth across Canada.
• • Act as the primary commercial quarterback for backflow & strainer products—translating technical features into code-driven value propositions that resonate with engineers, contractors, inspectors, and wholesale branch managers.
• • Build and nurture a high-performing agent network: recruit, contract, train, and coach independent reps so they become passionate brand evangelists who consistently exceed quarterly quotas and deliver best-in-class customer experience.
• • Partner daily with Pricing, Logistics, Customer Care, and Product Management to remove friction in the order-to-cash cycle—turning accurate demand forecasts into world-class fill rates and on-time delivery performance that wins repeat business.
• • Lead data-driven pricing initiatives: analyze competitive bids, regional elasticity, and project specifications to recommend price lists, discount matrices, and promotional campaigns that protect margin while accelerating volume.
• • Drive compliance-based adoption by hosting lunch-and-learns, jobsite walkthroughs, and certification sessions that educate stakeholders on CSA, ASSE, and local backflow codes—positioning Watts as the authority that keeps communities safe.
• • Represent the company at key trade shows (CMPX, ASPE, WWETT, regional PHCC events) and technical seminars—delivering compelling product demos, capturing voice-of-customer insights, and converting booth traffic into qualified pipeline opportunities.
• • Leverage Salesforce and Power BI to track funnel health, win/loss ratios, and agent scorecards—translating raw data into actionable insights that guide resource allocation and quarterly business reviews.
• • Collaborate with Marketing to launch smart-connected backflow assemblies and IoT-enabled strainer monitoring solutions—crafting go-to-market playbooks, training materials, and pilot programs that shorten adoption curves.
• • Anticipate and resolve channel conflict swiftly—balancing the needs of wholesalers, contractors, and end-users to preserve long-term relationships and protect brand equity.
• • Champion Watts’ seven cultural beliefs (Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, Take Action) in every customer interaction and internal meeting.
• • Travel up to 50 % across Canada and occasionally to the US and international sites—visiting key wholesalers, attending training centers, and supporting large commercial projects from specification through final commissioning.
• • Work a hybrid schedule: anchor in the Burlington, ON office on Mondays and Tuesdays for strategic planning and cross-functional huddles, then execute remotely Wednesday-Friday while staying connected via Teams and CRM dashboards.
• • Maintain expert-level knowledge of plumbing codes, hydraulics, and water-quality regulations—continuously scanning the horizon for emerging standards that could create new product or service opportunities.
• • Serve as the escalation point for high-stakes customer issues—partnering with Technical Support and Quality to deliver rapid root-cause analysis and corrective action plans that restore confidence and prevent recurrence.