Senior Account Strategist, Paid Media (Remote Canada)

📋 Description

• • Senior Account Strategist, Paid Media role focused on driving SQLs and customer acquisition for enterprise SaaS and tech clients using Directive’s Customer Generation methodology.
• • Day-to-day responsibilities include overseeing paid media accounts, serving as primary client contact, managing vendor relationships, building quarterly strategies, optimizing budgets across Google Ads, Facebook Ads, and LinkedIn Ads, confirming CRM lead routing, and executing PPC campaigns with focus on keyword research, ad copy, and audience targeting.
• • Directive Consulting is a performance marketing agency specializing in SaaS and tech clients, leveraging proprietary Customer Generation framework to prioritize SQLs and customers over traditional metrics like MQLs, offering integrated services in Paid Media, SEO/Content, CRO, and Video.
• • The role offers opportunity to develop expertise in B2B SaaS paid media strategy, lead cross-functional client initiatives, drive renewals and cross-sells, and grow into a trusted strategic advisor while working remotely with global collaboration via Zoom and Slack.