Senior Associate, B2B Marketing Automation

Oscar Health, Inc.

Job Overview

Location

Atlanta, Georgia, United States

Job Type

Full-time

Full Job Description

📋 Description

• Design, build, and launch complex multi-touch email and journey-based marketing campaigns within Salesforce Marketing Cloud (SFMC) to support B2B lead nurture, onboarding, and retention initiatives.
• Translate marketing briefs into technical workflows, ensuring accurate execution of campaign logic, audience segmentation, and timing across automated touchpoints.
• Partner with Data and Operations teams to establish and maintain data structures, feeds, and integrations that power audience targeting and journey decision splits.
• Use SQL to extract, validate, and segment target audiences from databases; troubleshoot data inconsistencies that impact campaign delivery or performance.
• Conduct comprehensive QA on all campaign components—including templates, dynamic content, links, and personalization strings—prior to launch to ensure error-free execution.
• Monitor campaign performance post-launch, analyzing key metrics to confirm alignment with objectives and identify optimization opportunities.
• Maintain and govern SFMC platform assets, including email templates, content blocks, and automation processes, ensuring adherence to brand standards and operational best practices.
• Document campaign workflows, technical specifications, and platform configurations to support team knowledge sharing and platform scalability.
• Ensure all marketing automation activities comply with applicable legal and regulatory requirements, including data privacy and communication consent standards.
• Collaborate cross-functionally with Marketing, Data, and Operations stakeholders to align campaign goals with broader business objectives and timelines.
• Continuously develop expertise in Salesforce Marketing Cloud features, including AMPscript and HTML for dynamic email personalization and responsive design.
• Support the evolution of marketing automation governance by identifying inefficiencies and proposing improvements to processes, templates, and automation logic.
• Manage end-to-end campaign lifecycles from concept through delivery and performance review, ensuring all milestones are met on schedule and within quality standards.
• Stay current with industry trends in B2B marketing automation and apply insights to enhance campaign effectiveness and platform utilization.

🎯 Requirements

• 3+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution
• 2+ years of hands-on experience building complex workflows in Salesforce Marketing Cloud, using HTML and AMPscript to build dynamic email templates
• 2+ years using SQL to query databases, build data extensions and troubleshoot audience or data issues
• Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution

🏖️ Benefits

• Base pay range of $91,659 - $120,303 per year
• Eligibility for annual performance bonuses
• Participation in Oscar’s unlimited vacation program
• Medical, dental, and vision benefits
• 11 paid holidays, paid sick time, and paid parental leave
• 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements

Skills & Technologies

Senior

Remote

$91k-120k

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Oscar Health, Inc.

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About Oscar Health, Inc.

Oscar Health is a technology-driven health insurance company offering individual, small group, and Medicare Advantage plans. It integrates digital tools, telemedicine, and data analytics to simplify care navigation, claims, and member engagement while partnering with providers and health systems to improve outcomes and reduce costs.

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