Senior B2B Marketing Manager

Addi S.A.S.

Job Overview

Location

LatAm

Job Type

Full-time

Full Job Description

📋 Description

• Lead Addi’s B2B Marketing function as an AI-first operating system to drive merchant GMV growth by scaling the Activation and Growth Playbook (PAC) end-to-end.
• Deploy a three-tier PAC framework (Premium, Standard, Base) by Q3 to drive measurable merchant growth and increased participation across strategic accounts.
• Build the Merchant Performance Media function from scratch, launching the first wave of co-campaigns in Q3 and delivering a centralized playbook with merchant-facing ROI reporting by Q4.
• Architect and launch the Merchant Lifecycle CRM in Salesforce, deploying the foundational layer by Q3 and achieving full lifecycle orchestration (onboarding, activation, retention) by Q4.
• Unify B2B and Consumer CRM efforts by Q3, establishing an automated feedback loop: B2B Deal → Targeted CRM Amplification → Unified Attribution.
• Establish a formal marketing-to-sales handoff process with the commercial team by Q4 to increase collaboration, pipeline visibility, and engagement across priority accounts.
• Deploy production-ready AI agents to automate key marketing workflows including account research, content creation, and CRM journey quality assurance.
• Design and operationalize complex co-marketing models with joint-investment economics and partner attribution structures tailored to marketplace and BNPL ecosystems.
• Translate commercial priorities into revenue-generating programs rather than focusing solely on asset production.
• Apply an "AI as headcount" lens to team design, evaluating every workflow for automation viability before hiring human resources.
• Demonstrate at least one live, measurable example of using production AI agents (e.g., Claude agents, LangGraph) to compound B2B marketing throughput.
• Build and manage complex Salesforce data models, audience segmentation, journey logic, and multi-channel orchestration for B2B lifecycle marketing.
• Speak fluently in pipeline metrics, deal velocity, ICP criteria, and account tiering when collaborating with commercial teams.
• Be directly measured on hard B2B funnel contributions including opportunities sourced/influenced and pipeline acceleration.
• Master scaling paid media channels (Meta, LinkedIn, programmatic, in-app) for targeted B2B and co-op merchant audiences.
• Defend and refine incrementality and attribution models directly with merchant partners to prove ROI and justify marketing spend.
• Shape category creation and ecosystem narrative through thought leadership and proprietary flagship marketing moments.
• Influence matrixed stakeholders across Product, Risk, Legal, and Consumer squads to align on B2B marketing strategy and execution.
• Operate with deep technical proficiency in prompt engineering, agentic frameworks, and model selection trade-offs.
• Own the end-to-end design and execution of a fully automated, agentic, and data-driven growth infrastructure to maximize commercial output per FTE.

🎯 Requirements

• Proven track record in B2B & merchant marketing at scale with +6 years of leadership in fast-scaling environments, specializing in marketplace, BNPL, or retail platform ecosystems
• Mastery in designing complex co-marketing models, joint-investment economics, and partner attribution structures
• Deep technical hands-on experience with AI agents (e.g., Claude, LangGraph), prompt engineering, and applying an "AI as headcount" lens to workflow design
• Proven experience building B2B lifecycle infrastructure (onboarding, activation, retention) from scratch in Salesforce with control over data models and multi-channel orchestration
• Demonstrated ability to be measured on hard B2B funnel contributions (opportunities sourced/influenced, pipeline acceleration)
• Hands-on mastery of scaling paid media channels (Meta, LinkedIn, programmatic, in-app) for B2B or co-op merchant audiences and defending complex attribution models

🏖️ Benefits

• Work on a problem that truly matters—redefining how people shop, pay, and bank in Colombia by breaking down financial barriers
• Be part of something big from the ground up—shape company culture, technology, and strategy as an owner, not just an employee
• Unparalleled growth opportunity in a fast-scaling fintech leader with massive market potential
• Join a world-class team of top-tier talent where excellence, ownership, and collaboration are core values
• Competitive compensation with generous salary, equity in the company, and benefits that support personal and professional growth

Skills & Technologies

Senior

Onsite

Degree Required

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Addi S.A.S.

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About Addi S.A.S.

Addi is a Colombian fintech company that offers a buy now, pay later (BNPL) solution for consumers in Latin America. The company partners with merchants to provide point-of-sale financing, allowing customers to purchase goods and services and pay for them in installments. Addi focuses on making credit accessible and affordable, particularly for individuals who may not have access to traditional banking services. Their platform aims to simplify the purchasing process and empower consumers with flexible payment options, thereby driving sales for their merchant partners and promoting financial inclusion within the region.

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