Senior Brand Designer & Social Editor (Hospitality / Food & Beverage) - 226

Pear Tree

Job Overview

Location

Philippines

Job Type

Full-time

Full Job Description

📋 Description

• This pivotal role as a Senior Brand Designer & Social Editor is an exceptional opportunity to shape and lead the entire creative vision for an established hospitality group. You will be instrumental in architecting a cohesive and compelling visual identity from the ground up, establishing robust brand guidelines, and ensuring their flawless execution across nine distinct venues. This position offers the chance to build a brand's visual language and voice, creating a lasting impact on its market presence and customer perception.
• Your day-to-day responsibilities will be multifaceted, beginning with the foundational task of building a comprehensive brand book. This includes defining precise color palettes, establishing sophisticated typography systems, and articulating clear brand archetypes that will guide all creative output. You will also develop the group's tone of voice and create detailed copywriting guidelines to ensure consistent messaging across all communications. A critical part of this initial phase involves establishing brand governance and approval frameworks, ensuring that all creative applications, from digital assets to physical collateral, adhere to the established standards and maintain visual alignment across all nine venues. You will be responsible for redesigning existing collateral to bring all venues into a unified visual identity and centralizing all design assets into a single, easily accessible platform for the team.
• Beyond the initial brand architecture, you will manage the ongoing design needs for the company. This includes handling daily artwork requests and meticulously maintaining menus across all nine venues, with an unwavering focus on pricing accuracy and multilingual spelling (Italian and Greek). You will also produce essential sales and marketing collateral, such as event proposals and catering packages, ensuring they align with the brand's visual identity. Maintaining visual consistency and upholding brand standards across all physical and digital touchpoints will be a continuous priority, ensuring a seamless brand experience for customers.
• A significant component of this role involves social media content creation and editorial management. You will be tasked with creating over 20 engaging reels per month, expertly clipping, editing, and producing them from quarterly photo shoot content. You will collaborate closely with the marketing coordinator to manage the content calendar, ensuring a strategic and consistent flow of engaging material. Furthermore, you will coordinate user-generated content from across the venues, integrating it effectively into the broader content strategy. You will also partner with the marketing lead on content strategy and overall creative direction for the company's organic social channels, driving engagement and brand awareness.
• This role is ideal for a seasoned creative professional looking to make a significant impact. You will gain invaluable experience in building a brand identity from its inception, developing comprehensive brand guidelines, and managing their implementation across a multi-venue operation. The opportunity to refine video editing and social media content creation skills, while working with AI tools for enhanced efficiency and ideation, will further develop your expertise. You will also hone your ability to manage remote teams and diverse stakeholders across different time zones, contributing to your growth as a versatile and strategic creative leader within the dynamic hospitality sector.
• The team you will be joining is part of an established hospitality group that values strong brand identity and creative excellence. You will work remotely from the Philippines, collaborating closely with a Marketing Coordinator based in Australia. This partnership is crucial for on-site shoot coordination, venue relationship management, and content planning. While paid advertising is managed by an external agency, your focus will be entirely on building and executing a powerful organic brand presence and creative output. This structure allows for a dedicated focus on brand integrity and creative storytelling.
• The company is seeking an individual who can not only execute design tasks but also think strategically about brand development and social media engagement. Your ability to translate business objectives into compelling visual narratives and engaging social content will be key to success. This role offers a unique chance to be at the forefront of a brand's evolution, influencing its public perception and market positioning through exceptional creative leadership and execution. The scope of work, from foundational brand architecture to daily content creation, provides a comprehensive and rewarding professional experience.
• The Senior Brand Designer & Social Editor will be the primary driver of the company's visual and social media narrative. This involves not just creating aesthetically pleasing designs but also ensuring that every piece of content, every menu, and every piece of collateral tells a consistent and compelling brand story. The ability to adapt and innovate within the fast-paced hospitality industry, while maintaining an uncompromising standard for quality and detail, will be paramount. This role is a significant step for a designer looking to take on leadership responsibilities and build a brand's identity from the ground up, offering substantial professional development and creative autonomy.
• You will be responsible for ensuring that all nine venues reflect a unified and high-quality brand image. This requires a deep understanding of brand consistency and the ability to manage diverse creative needs across different locations. The role demands a proactive approach to identifying opportunities for brand enhancement and social media engagement, leveraging your expertise in design, video editing, and content strategy. The successful candidate will be a key player in elevating the brand's presence and attracting and retaining customers through impactful creative work.
• The collaborative aspect of this role, working with an on-the-ground marketing coordinator and potentially other stakeholders, is essential. You will need to communicate effectively, provide clear direction, and ensure that creative vision is understood and implemented correctly. This hybrid remote working model requires strong self-management skills and the ability to foster a productive working relationship across different locations and time zones. Your contribution will directly influence the brand's success and growth in the competitive hospitality market.
• The opportunity to work with AI tools for design ideation and production efficiency is a forward-thinking aspect of this role. It allows for exploration of new creative avenues and optimization of workflows. This demonstrates the company's commitment to embracing modern technologies to enhance creative output and maintain a competitive edge. Your proficiency in these tools will be a significant asset in driving innovation and delivering high-quality results efficiently.
• Ultimately, this role is about building and nurturing a brand's identity and voice. It requires a blend of strategic thinking, creative execution, and meticulous attention to detail. The Senior Brand Designer & Social Editor will be the guardian of the brand's visual and narrative integrity, ensuring it resonates with its target audience and stands out in the hospitality landscape. This is a chance to leave a significant mark on a growing organization and develop a comprehensive skill set in brand management and digital content creation.

🎯 Requirements

• Senior art director or brand designer level experience, with a portfolio demonstrating successful brand overhauls or new brand creations.
• Expert proficiency in Adobe InDesign and Illustrator.
• Proficiency in Canva for daily collateral and venue-level design tasks.
• Solid video editing and reel production skills, including clipping, editing, and formatting content for social media platforms.
• Strong working knowledge of AI tools for design ideation and production efficiency, as well as for competitor and market research (e.g., Meta Ads Library).
• Exceptional attention to detail, with an uncompromising standard for spelling accuracy, pricing correctness, and brand consistency.
• Confident remote communicator, capable of managing multiple venues and stakeholders across different time zones.
• Prior experience in a hospitality, food and beverage, or multi-venue brand environment is strongly preferred.

🏖️ Benefits

• PHP 90,000 – 110,000 per month salary, depending on experience and skills.
• Monday to Friday, 9:00 AM to 6:00 PM AEST working hours.
• Opportunity to lead and architect a complete visual identity for an established hospitality group from the ground up.
• Chance to build brand guidelines, tone of voice, and governance frameworks from scratch.
• Remote work arrangement based in the Philippines.
• Collaboration with an on-the-ground Marketing Coordinator in Australia.
• Exposure to multilingual content (Italian and Greek) and international brand standards.
• Development and utilization of AI tools for design ideation and production efficiency.
• Gain experience in managing social media content creation and editorial calendars for multiple venues.
• Opportunity to redesign existing collateral and centralize design assets into a team-accessible platform.

Skills & Technologies

PHP

Design

Senior

Remote

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Pear Tree

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About Pear Tree

Pear Tree empowers businesses to directly hire skilled offshore talent from the Philippines, bypassing agency markups to achieve significant cost savings of up to 80%. They specialize in connecting companies with professionals in roles ranging from mortgage assistants and loan processors to full-stack developers and marketers. Pear Tree streamlines the entire hiring process, from sourcing and vetting to onboarding and ongoing support, ensuring quality and retention with a 6-month replacement guarantee. Having already helped over 750 companies find top talent, Pear Tree offers a transparent, efficient, and cost-effective solution for building remote teams.

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