Senior Brand Marketing Manager

Replit, Inc.

Job Overview

Location

Foster City, CA

Job Type

Full-time

Full Job Description

📋 Description

• Lead end-to-end brand marketing campaigns, including conception, execution, and measurement of integrated awareness, cultural, and product narrative initiatives.
• Own Replit’s brand identity and marketing expression across all touchpoints, defining the story, emotional tone, and cultural positioning of the brand in the AI era.
• Translate complex AI and product capabilities into clear, emotionally resonant narratives that connect with both technical and non-technical consumer audiences.
• Develop and execute 360-degree creative campaigns with strong briefs, clear processes, and high-craft execution across digital, social, influencer, and traditional channels.
• Partner closely with Creative, Design, Production, Copy, Social, and Influencer teams to ensure all brand outputs align with strategic goals and maintain exceptional creative quality.
• Identify and leverage relevant cultural moments, communities, and collaborations to expand Replit’s reach and relevance authentically and without forced alignment.
• Manage relationships with multiple external agencies, including creative, production, business affairs, and PR partners, to deliver breakthrough, consumer-centric work.
• Define annual brand and product growth narratives aligned with business objectives, ensuring strategic alignment across marketing, product, and sales functions.
• Apply data-led decision making to interpret brand health metrics, awareness funnels, and user engagement data to optimize campaigns and drive long-term trust and loyalty.
• Demonstrate impeccable creative judgment: recognize high-quality work, craft effective briefs, and push back when creative output misses strategic or emotional targets.
• Operate autonomously in ambiguous, fast-paced environments without requiring committee consensus, making confident, strategic decisions under pressure.
• Build and refine internal processes to improve organizational efficiency, scalability, and alignment across marketing and creative functions.
• Maintain strong leadership presence to influence and motivate cross-functional teams, including non-marketing stakeholders, to champion the brand vision.
• Balance multiple priorities with exceptional organizational skills, ensuring highest-impact initiatives receive focused attention without losing sight of broader goals.
• Actively use AI tools daily to enhance creative ideation, strategic planning, and campaign execution — not just as a user, but as an integrated part of workflow.
• Contribute to shaping Replit’s distinct voice in the AI brand landscape, challenging conventional approaches and defining what sets Replit apart.

🎯 Requirements

• 8+ years of brand marketing experience at a high-growth B2C or beloved consumer tech company with a proven track record of building and evolving brands people care about
• Experience leading best-in-class, 360-degree creative campaigns with robust go-to-market plans and breakthrough executions
• AI-native: actively and daily use AI tools to scale creative and strategic output
• Impeccable creative judgment with ability to brief for, recognize, and push for high-craft work
• Deep understanding of how brand drives business outcomes, including awareness funnels, brand health tracking, and long-term trust building
• Strong narrative instincts: ability to find insights, build story arcs, and deliver resonant messaging across diverse audiences

🏖️ Benefits

• Competitive Salary & Equity
• 401(k) Program with a 4% match (US Only)
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Flexible Time Off (FTO) + Holidays
• Commuter Benefits (In-Office Only)
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement (In-Office Only)
• Quarterly Team Gatherings
• In Office Amenities (In-Office Only)

Skills & Technologies

Senior

Onsite

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

Replit, Inc.

Visit Website

About Replit, Inc.

Replit is an online, collaborative, integrated development environment (IDE) that allows users to write, run, and share code in numerous programming languages directly from their web browser. It provides a cloud-based platform, eliminating the need for local setup and dependencies. Replit supports real-time collaboration, enabling multiple users to code together simultaneously on the same project, making it ideal for educational purposes, team projects, and rapid prototyping. The platform offers a vast array of features including version control integration, package management, and deployment tools, democratizing software development for beginners and experienced programmers alike.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.